The Most Prosperous Location Of A Clothing Store Is Not Necessarily The Best.

The selection of clothing stores, the choice of business circles, the location of clothing shops is very important, and it is important to decide the survival of businesses. Before choosing a site, the first thing to determine is the choice of customer base.

If you want to open your own clothing store, where should you start? Shop location and the choice of goods are the magic weapon for success. If the two points are solved well, the shop will earn more than 70% of its profit. The selection of clothing stores, the choice of business circles, the location of clothing shops is very important, and it is important to decide the survival of businesses. Before choosing a site, the first thing to determine is the choice of customer base.

Opening a shop involves many aspects, such as site selection, financing, purchase, sales, financial management and so on. Any consideration of any link may lead to the breakage of the investment chain.

The most prosperous location of clothing shops is not necessarily the best. The best location depends mainly on geographical location.

If you want to open your own clothing store, where should you start? Shop location and the choice of goods are the magic weapon for success. If the two points are solved well, the shop will earn more than 70% of its profit.

The selection of clothing stores, the choice of business circles, the location of clothing shops is very important, and it is important to decide the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles. International brand children's wear nets set up children's wear franchisees and Children's wear Bridge between brands.

Due to the differences in commodity, transportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

The analysis of the location of the clothing store is similar to that of AI. The shop of Miss Luo in Beijing has not been selected in the prosperous area, nor even the place where the clothing store is concentrated. However, her 25 square meter foreign trade clothing store can achieve sales of 7-8 yuan in the peak season.

Because the location of the shop seems to be bad, but it is very good to look at it carefully.

Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic.

There is a key primary school opposite the residential area. Parents are generally rich or expensive.

Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams.

Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

The significance of market survey for location selection of clothing stores: when clothing traders analyze business circles and investigate competitive stores, they also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and the proximity of commodity stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are many families around Casual Wear Shops, at this level of casual wear competition will be more intense, then this can be misplaced business, the goal of locking in ladies wear or professional wear, the effect may be better; for example, if the survey shows that consumers here prefer Shanghai brand, do not like Wenzhou brand, then you can give priority to joining the Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

If the "matching" operation of the clothing store is located, if you can't find the right storefront in the prosperous area, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

　　 clothing Generally speaking, good shops have some common characteristics. These characteristics are: (1) the urban central area is generally a commercial center, downtown area, business activities are frequent, and the business atmosphere is better.

Such a shop is the so-called "land of every inch of land".

(2) high density residential areas have relatively concentrated population and high population density.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of clothing it sells, there will be a certain customer base.

(3) convenient transportation is the first condition for consumers to shop.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) in areas where clothing is purchased, such clothing items such as purchasing commodities can be concentrated in the "lots" or blocks of their peers. The last section: the international brand children's wear net collects famous children's clothing brands at home and abroad, recommends good brands for children's wear franchisees, and welcomes the cooperation of children's clothing enterprises.