Urban Beauty Increased Profits Last Year, Layout Of New Year'S Business

Early this month announced the purchase of Shanghai for 92 million yuan.

The company's cheap underwear company City beauty released its 2014 earnings report.

According to the financial report, the sales revenue of the group increased by 37.4% to 4007636000 yuan in 2014 compared to the same period in 2013.

The company's equity holders should account for an increase of 54.3% in profits, reaching 425227000 yuan and earning 24.86 yuan per share, an increase of 35.3% over the previous year.

According to the earnings report, the main reason for the rapid growth in 2014 is that

The number of self operated stores has increased, driving up sales of products sold, increasing performance of franchised stores and self operated stores, improving sales channels and product mix, further integrating industry supply chains and continuing to consolidate economies of scale.

In addition, expand online sales network, increase the flow of e-commerce platform and promote online sales, and strengthen the integration of online and offline sales channels.

It is worth mentioning that the city beauty said that the Shanghai Ordifen company, which acquired 92 million yuan at the beginning of this month, has also provided new opportunities for the development of the group.

Urban beauty will find opportunities in the high-end clothing market in China, and will expand the penetration of urban beauty in China's personal clothing market.

Statistics show that in March 1, 2015, the Tianjin Affiliated Companies Ordifen clothing Sales Co., Ltd., an indirect wholly owned Affiliated Companies, entered into an asset pfer agreement with Shanghai Ordifen close fitting clothing boutique Limited by Share Ltd, Wang Wenzong and Wang Zhenxing to acquire close clothing design, research, development, sales and manufacturing business, including, but not limited to, Ordifen, ruby and Yi Xia brands and some assets related to these business operations.

To cope with the expansion of the retail network, city beauty plans to build three regional logistics centers in Dongguan, Tianjin and Chongqing.

"In the future, we will continue to devote energy and resources to the development of e-commerce sales channels, and strengthen cooperation with China's major e-commerce operators.

In addition, we will continue to enrich products and diversify brand portfolios. "

Zheng Yaonan, chairman, executive director and chief executive officer of urban beauty, also said that in the future, the synergy of the established sales network and the famous brands such as Ordifen, ruby and Yi Xia pferred from the seller will be fully utilized, plus the professional knowledge and experience in China's personal clothing market, so as to further expand the market share.

Extended reading:

Urban beauty is the first fashion brand in China.

The brand was born in 1998. As of 2014, there are more than 6000 urban beauty stores in the country. Brand advocacy is not exclusive to stars. City beauty makes you more beautiful and more confident, helping every city woman realize the desire to create a changeable underwear fashion life.

Under its brand, the company now owns women's underwear, city beauty, and men's underwear City front.

Product line

The company owns the total brand names, such as:

Hellokitty series

Urban front

City Silk language

Urban couple

City, profusion

Chillingcuting series

Warm Intelligence Series