Adidas First Applies APP Program To Sports Shoes

Booking is a common way in the hotel industry. Consumers can call ahead to make reservations or use the Internet to determine rooms with specific dates.

Now this concept has come to the footwear industry.

The industry's first sneaker booking mobile app is released.

Adidas confirmed that today's first application is a new way to buy consumers' limited edition sports shoes.

This application allows users to make use of mobile location technology to reserve sports shoes.

The technology protects consumers from "robot" panic buying by identifying user locations.

Simon Atkins, vice president of Adidas brand activation, explained: "if you look at our industry, you may feel depressed.

It is difficult for people to complete seamless pactions.

Many store retailers use backward Yaohao systems.

Many people believe that the system has been manipulated.

Because in the cattle industry, many people want to control the system.

We want to be the first company in the industry to get rid of this situation.

Although the new Adidas application is promoting the most anticipated Series in recent years - Adidas Kanye West cooperation series (including footwear and clothing), but the application will be in the future.

Play an important role in the issue.

Atkins said: "when you observe the sports shoes and clothing business, the most desired products, especially footwear, generate product interest.

Although this application is related to Kanye West, the release of limited edition products will also rely on it. "

Sports shoes hype market is fragmented, it is difficult to guide, it will cause long queues outside the physical store, and it will also breed fraud.

Adidas is trying to change the situation through apps.

Adidas is not interested in promoting limited edition sports shoes. It just wants to make the process of buying sports equipment more friendly to users.

At the same time, Adidas hopes to keep the police out of order to hype the confusion of sports shoes. Last week, the New York police department closed the Don C x Air Jordan 2 Conference near New York SOHO because of chaos.

Atkins said: "our new application overcomes all safety problems.

Provide customers with one-stop shops.

Once the product is available, the user can apply for the reservation.

The initiative is entirely in the hands of users.

The new application currently supports iPhone 4S to the latest iPhone6 Plus, as well as the Android version.

Users can activate the reminder function, and receive notification when the pre scheduled opening.

However, at present, users can only attend the product launch conference in New York.

Extended reading:

Adidas

Adidas (Adidas) is the German movement.

Shang, a member of Adidas AG.

Named after its founder Adolf Adi Dassler (Adolf Adi Dassler), he began manufacturing footwear products in heto, Nuremberg, near Adi in the near future.

In August 18, 1949, it was registered under the name of Adidas AG.

Adidas was originally opened by two brothers, and after splitting up, Adolf's brother Dassler (Rudolf Dassler) opened the sports brand puma.

Its classic advertising language: "no Impossible is nothing".

In March 2011, it launched a new slogan, Adidas is all in, with a total of 160 million euros.