Why Do Shopping Guides Fail To Sell Clothes?

　　 The first is the design.

Is the style and color of clothes suitable for customers' preferences? If you don't like the style, you can get a dress. She may not even try it on. Therefore, the pattern design can cause your clothes to sell badly.

But the problem is, we can't make our clothes like everyone else. Besides, sometimes customers don't like our clothes, which does not necessarily mean that our clothes are not suitable for her. So, in my open class, it is often said that selling clothes that customers like is not a skill, but selling clothes that customers do not like but are really suitable for her, that is the ability.

You may ask, what if someone still doesn't like our clothes? I think you have to know the original story, then identify with the customers' wearing habits, and the key is to learn to guide the customers to change her dress habits. The sharing of specific routines may not be carried out in detail, but we can really guide customers in this way. I want to give you a part of the pattern template, I hope it doesn't help you: sister Wang, maybe you used to wear bright colors before, so it will be a little unaccustomed at the beginning. This is normal, but I think your skin is very clean. You look good in dark clothes. It will also make you more... Otherwise, I'll go with it first, and try it on. Do you think so?

　 Second: clothes Price

This factor is already commonplace. achievement It's not right to talk about the price. Actually, this is wrong. This is just a classic complaint that our shop seeks to console itself. Shop managers and shopping guides who really have the skills will not complain so much. I remember hearing in class that I could sell high prices at a high price without being able to sell special items and sell low prices. Ladies and gentlemen, if you sell the clothes of the price, can't you sell the special clothes?

Of course, when ordering, we must determine our own price belt according to the location of the local business district. This is the order we need to control. But in terminal sales, I find many times not that clothes are too expensive, but that people in our stores have no experience in selling clothes with high priced clothes. They have no confidence in the value of their clothes, or they do not know how to persuade customers to buy such expensive clothes, because they do not know the value of their clothes, and they do not provide much valuable service and matching to customers. How can they let the bad mouth feel that clothes are not expensive?

Therefore, I think the clothes are expensive and inexpensive, which is related to the price itself, but it is more closely related to the service provided by our shop to customers. Therefore, it is particularly important to strengthen the training of shop staff so that they have the ability to provide more valuable services for their customers. Do they think I am right? Unfortunately, many of our bosses feel bad now. I do not want to spend money on training for my employees, or I would like to listen to some fake brainwashing courses. As a matter of fact, our shop does not need to encourage them now. What they need is a real way to do things right.

　 Third: Sales node

No sales can be done entirely by man or by nature. For clothing sales, the upper sales band is also very important. Your clothing is early, and maybe the clothes are tried out at the moment, but because the clothes are a little early, the purchase may not be high, which is the problem of nodes. There is another kind of clothing when it is removed, but it has not been removed, which is also not sure of the node. For example, half sleeves and half sleeves can not be worn as part of the dress now. For example, we have some bump elements in the shoulders of our dress, so they are uncomfortable when they wear their coats. This kind of money should have been withdrawn long ago, but the terminal store has not yet been withdrawn.

We go back to our company and go to the terminal store to see if there are three situations in your terminal. The first case is that there is no sales for a month. Is there any terminal? The second case is one month, one color. Sometimes we have two colors of a garment, such as shoes. There are brown, black, one color, one without sale, one without sales, and third terminals in the terminal store clothes. Is there a terminal without sales?

These things are the long-term concerns of our terminals. We must control the goods we need to hold on to our terminals. In fact, at the terminal, some goods should have been withdrawn long ago. The thickness of them is not right, including the characteristics of this category, and the withdrawal should be withdrawn. With the large number of autumn clothes coming to our shops and the late winter wear shops, the display is very valuable. Therefore, withdrawal is the main work you have to do now. Some summer wear should be withdrawn. If you don't withdraw the summer wear, your sales ratio will be affected, because your center of gravity is not outstanding, it should be withdrawn. Don't miss the sale time of autumn clothes because you sell that little summer. Then, in order to sell autumn clothes, winter clothes are left. In order to sell winter clothes, spring clothes are left. This is a vicious cycle. After two or three years, the terminal may die. That's the reason.