Fuzhou Part Of The Department Store Coupon Coupon Tired Consumers Are Tucao Unfair

Chilly and chilly in spring. Fuzhou Many department stores launched spring new clothes, but also promoted the promotion of winter stocks. Over the past few days, more than 83751111 people have been calling the hotline of our party newspaper, complaining that the department store's serial coupons "super trouble, upstairs and downstairs take the elevator to and fro do not say, but also spend a lot of time, buy a lot of unnecessary things." On the eve of "315", the reporter investigated this phenomenon.

Things can't buy time and spend a lot of time.

Reporters came to the 54 Road, a department store often on the 5 floor of a special counter, the reporter bought a price of more than 1400 yuan clothes. Shopping guide reminds reporters that this counter is a cooperative brand for an online retailer. It needs customers to download related app to complete the transaction. After paying the bill, customers will get 10% of the cash in cash. The reporter asked whether he could pay directly for cash on the grounds of trouble. The other side explained that because the software had other preferential activities, most customers would download it by themselves, while the app registered by the guide purchase was relatively less.

Under the guidance and assistance of the shopping guide, the reporter registered the software and received a 140 yuan coupon after paying the bill. Shopping guide reminds that the system will automatically clear up in 2 months without shopping in the store. It is suggested that journalists buy socks and other small pieces in time, and reporters will leave without any reason.

On the first floor. Cosmetics Special store, reporters bought a suit, after shopping guide, the reporter was unable to enter the mobile phone return interface to get two-dimensional code. Under the guidance of shopping guide, the reporter restarted two times, still unable to enter the software. During the visit, a number of shopping guides also reflect the same problem many times, which has affected the sales performance of counters.

The reporter interviewed many customers' opinions about the coupon. Many consumers said: "wool is definitely on the sheep's body, and it never sells for sale." Miss Lin said, "do you often use the coupons first, or pay cash first and then pay back the benefits?" shirt One afternoon is gone, and people are tired! "

Real or real price marketing is becoming more and more common.

It is reported that the coupons are a "old" shopping promotion mode that emerged in the late 80s of last century. In May 1, 2007, the Beijing Municipal Bureau of Commerce implemented the management measures of retailers' promotion behavior, which specifically referred to the fact that retailers should not use coupons to conduct sales promotion, so as to deceive and induce consumers to buy goods, and offenders are liable to a maximum penalty of ten thousand yuan.

A senior personage in the department store of Fuzhou revealed that department store promotion has always been three kinds of discount, voucher and gift giving. The actual discount is less attractive to customers. During holidays, most merchants will choose the most attractive promotion method to increase their sales volume by two times. But some of the high-end shopping malls take account of the target customers, especially the shopping experience of VIP.

Reporters saw in Cangshan Wanda Department store, 380 discount 50,6 discount, real discount sales promotions attracted many customers to stop buying; and in the east section of the business district of the ocean department store, the entire shopping mall reporters did not see any promotional activities billboards.

As long as the contract law is not violated, it does not constitute infringement.

For some shopping malls launched a variety of coupons activities, Mr. Liu believes that the coupons seem reasonable, but in fact, the right of consumers to freely choose shopping malls is restricted. Voucher is actually a consumer trap, which is a disguised strong selling and unfair to consumers.

So, does the coupon have hindrance to the legitimate rights and interests of consumers? The reporter has called the 12315 service hotline of the Municipal Bureau of industry and commerce, and the other side responded that the new consumer law does not have mandatory standards and relevant regulations for the payment and settlement methods of the shopping malls, and consumers have the right to choose whether they need to return the tickets. If the merchants compulsion to complete the transaction through electronic coupons, and the customers are willing to pay the bill through cash, businesses can negotiate with customers. If the customers complain, the business sector will also help mediate.

The gap between the relevant administrative rules and regulations, so that the coupons become a handy marketing tool. In this regard, are there any provisions related to the existing laws and regulations? In this regard, Chen Weikun, lawyer of Zhixin Heng law firm in Fujian, said that according to the general principles of the civil law, the law does not prohibit freedom, and businesses sell electronic coupons. Although consumers encounter various kinds of tuckholes, businesses have an express consumer in advance, and in accordance with the principle of mutual willingness, customers only accept the coupon, indicating that the contract is established. As long as there are no false statements, fraudulent or forced transactions, businesses do not violate the contract law and do not constitute infringement. "Because the right of choice is in the customer, if the customer does not agree with the way of return, it can go to other department stores that do not have a refund."