Online Men'S Clothing Industry: New Blue Ocean Business

Whether for men, "fashion fans" or "couch potatoes", online shopping means great convenience - no need to spend time in shops and shopping centers, and complete the shopping and return process without leaving home. These obvious benefits are all aimed at the pain of male consumers and promote men's wear.

The vigorous development.

IBISWorld's survey and analysis of 15 products including men's wear and footwear (excluding women's wear and children's wear) revealed that over the past five years, the sales of men's clothing sold by electric businesses exceeded the other 14 categories, and in the next five years, the expansion rate of men's clothing business will be much faster than that of other products.

According to WWD website news, Will McKitterick, a retail industry analyst at IBISWorld, said that the popularity of food online sales is still lower than that of all retail sales in the US.

It is estimated that the penetration rate of clothing industry is much higher than 7%, which is close to 16%.

In the 2009-2014 years, Mens online sales grew at a CAGR of 17.4%, up from $9 billion 600 million last year.

In the next five years, men's wear online sales are expected to grow at a rate of 14.2%.

Compared with the family, the sales of men's wear shops increased by only 2.8% in the year to 2014, and the growth rate in the next 10 years is only 3.3%.

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Online sales are snack food online sales, the annual compound growth rate of 16.7%, is expected to compound growth rate in the next 5 years to 12.2%.

The top third is shoe line sales, with a compound annual growth rate of 13.6%. The compound annual growth rate is expected to be 8.3% in the next 5 years.

Although footwear products are more stringent in size than clothing, they also benefit from clothing, especially men's wear.

Such as free shipping, ready to return and other clothing business to stimulate sales policy, in promoting men's clothing products sales promotion is even greater.

McKitterick said: "men's clothing is mostly large, medium and small in size, so there will not be too many dimensions.

Though not as simple as glasses or handbags, they are at least better handled than women's jeans, long skirts or short skirts. "

As shown above, men's shirts have the largest share of men's clothing products sold online, up to 28.4%, of which 1/5 comes from regular shirts.

Casual pants, jeans and shorts account for 24.3% of the total sales of men's clothing, followed by accessories accounted for 14.4%, other men's clothing accounted for 14.6%, loose sportswear and coats accounted for 7.3%, sweaters and other products such as hooded clothing accounted for 6%, and the remaining 6% was made up of those sizes that are very strict and require special attention to the tailoring of the formal dress.

In recent years, the rapid growth of online sales has increased men's clothing sales over women's clothing, but women's clothing sales profit is still nearly two times that of men's.

NPD Group, an American market research firm, announced that in 2013, the retail sales of men's clothing increased by 5.2% and sales volume reached US $60 billion 800 million. Compared with that, the retail sales of women's clothing increased slightly, increased by 3.7% and sales amounted to US $116 billion 400 million.

The US Department of Commerce estimates that electricity sales increased by 15.4% in 2014, and the positive and negative errors did not exceed 2.3%, with sales amounting to US $304 billion 900 million, accounting for 6.5% of the total retail sales in the US, compared with 5.8% in 2013.

NPD's survey showed that in 2013, men's wear online sales increased by 19%, with sales amounting to about 8 billion 500 million dollars and 14% of apparel sales on the line.

Through the analysis of the mobile terminal and the PC side of the electricity supplier, we know that last year, sales of clothing and accessories online grew much faster than other online sales.

The growth rate is third in the industry.