Shenzhen Fashion Industry Becomes "Fashion Silicon Valley"

10 years ago, Shenzhen clothing went to London or Paris for a show, which was a luxury, but now it is a "simple". Shenzhen clothing has experienced a leap from volume to quality, making the global industry look at three points. The head of Shenzhen Garment Industry Association told reporters yesterday that Shenzhen clothing The industry output value of about 200000000000 yuan last year, accounting for 10% of the country's total, has become an important force to promote the transformation and upgrading of Shenzhen's industry and the innovation and development of the fashion industry.

　　 "Chinese women's clothing looks at Shenzhen" becomes word-of-mouth.

Shenzhen has introduced supportive policies in recent years to promote the transformation and upgrading of garments and other industries. The garment industry has realized the leap from the original "three to one complement" to the independent brand, from the single export processing to the two markets of export and domestic demand, from the clothing manufacturing industry to the clothing fashion and creative industries, and the development of cultural and creative products. Shenzhen big wave clothing base has been upgraded to big wave fashion creative city, carrying 30% capacity of Shenzhen fashion and creative industry, with an annual output value of tens of billions of yuan, and more than 300 domestic and foreign top fashion brand headquarters settled. This has led Shenzhen to become the fashion Silicon Valley of high-end talent gathering and cooperation in the fashion industry of China and even the whole country.

Chinese women's clothing has become a symbol of Shenzhen. Only in the first tier cities in China, there are about 10 stores and counters in Shenzhen fashion brands.

6 of every 10 brands of women's clothing sold in major shopping malls in the first tier cities of China are from Shenzhen designers. Women's clothing brands such as "Ma Fei Er", "Ying Er", "Song Li Si" and "pink wardrobe" occupy a key position in China's fashion industry. At present, Shenzhen is an important garment design, manufacturing and export base in China. It has more than 2000 garment enterprises, 300 thousand employees, 15 thousand fashion designers and more than 800 clothing brands.

Shenzhen's clothing, especially women's clothing, is integrated into the international fashion trend. It benefits from the open market environment, attracting and cultivating a large number of top fashion designers. In the process of learning and communicating with Hongkong, Europe and the United States, many designers integrate the leading international fashion design concept with Shenzhen's unique innovative thinking, and combine the traditional Chinese elements to develop a unique way of original design. A large number of distinctive designers have emerged, such as "Providence", "euro", "Deng Hao" and "Xie Haiping". Fashion brand The famous designer Liang Zi and Luo Zheng have won the Golden Summit Award, the highest honor of China's clothing industry.

Shenzhen clothing design often brightens the eyes of the industry. During the informal meeting of APEC leaders in 2014, the leaders and their spouses wore Chinese style costumes to show their national and international fashion styles and become the focus of global fashion. Luo Zheng and Zhao Huizhou, the core designers of these garments, all come from Shenzhen.

　　 International standard embodies "Shenzhen power"

Joining the world has become the biggest advantage of Shenzhen clothing. Shenzhen clothing entrepreneurs focus on learning from the styles and concepts of fashion designers in Paris, Italy and Milan. Manfield Many brands such as movie, singer, pink wardrobe, Ma Tiannu, Ji Houfeng, card dinton, vintno, AI Tai AI, Ni Er Si, Yi Hui and so on have engaged in international fashion designers to cooperate in brand and design, keep up with the international fashion trend, and grasp the trend of international fashion development.

Shenzhen fashion is accelerating "going out". In 2013-2014 years, Shenzhen appeared in New York fashion week for 2 consecutive years. It has been highly sought after by American fashion buyers, retail giants, fashion agencies, senior fashion critics and fashion media. Cutting-edge Designer Xie Hai Ping The two consecutive London Fashion Week has been widely praised by the European fashion industry. Deng Hao, China's top ten fashion designer, has made a brilliant debut in the fashion week of New York in 2013 with its original "flower demon" design style.

A number of fashion brands have grown rapidly in the process of "going global" in the process of international exchange and cooperation. They have made significant progress in global resource allocation and international competitiveness, and Shenzhen's international image has also been continuously improved. At present, Shenzhen clothing occupies a place in the international market with the help of internationally renowned exhibitions and industry reputation. Statistics show that the total annual export value of clothing in Shenzhen is about ten billion US dollars.