Experts: Don'T Be Overloaded With Luxury Goods.

The most important label, besides high popularity, is probably "high price". More people may be concerned about "these luxuries are not worth the price." Zhao Jiji, who has worked in the luxury industry for many years, thinks that behind the high price is more "cultural meaning".

Zhao Ji said: "every luxury product is made up of three levels. The first level is its quality and raw materials, and the second is its technological design. Then the third is its culture and its concept. These three groups of different levels constitute a value of luxury goods in Pyramid.

Take Chanel as an example.

The most remarkable part of this brand is her influence on fashion and its influence on French art and history, including intellectuals, through her social life and her social influence.

It has injected a strong vitality to the brand. "

Some experts also look at the high price of luxury goods in China from the brand pricing strategy.

Zhou Ting, President of the wealth Quality Research Institute, said: "in fact, the customs value of the luxury goods at the time of import, and the tax rate reported are very great skills. They dare to quote high prices. They are not mature in the primary market consumption psychology, the consumer market is not pparent, the more expensive the more people buy, let them have a sweet head.

In today's market environment, under such an excuse, consumers are no longer established.

Zhou Ting also predicted: "with the full pparency of logistics and information flow, gradually smooth, especially the rapid development of mobile Internet in the past two years, will promote the pparency and consistency of prices in the global scope.

Chanel fired a shot, I believe there will be luxurious frontline.

With the imitation, the industry trend is formed.

The price reduction of Chanel in China has aroused the attention of the Chinese public opinion. Xu Bing, an observer of CNG night news, has analyzed the reasons why Chinese people like to buy luxury goods from two aspects of subjectivity and objectivity.

Xu Bing said: "first of all, China is rich, that is, many tyrants, such a thing, this I think is very normal, for example, the poor have money to eat meat every day, when you really have money, you know that you are healthy, you have to run, we have to understand the Chinese mentality."

"Objectively, it is the price and system. I asked many people why you went abroad to buy luxuries. When I went abroad to luxuries, I didn't spend money. I made money.

So I think from this point of view, if the global parity is equal to China's global price, it will be greatly improved or even suppressed.