Alibaba'S "Fast Fashion" Theme Will Attract More Than 1000 Suppliers.

Wang Wei, director of the Humen fashion brand promotion center, came to Hangzhou to develop electricity suppliers for 30 days with more than 30 garment manufacturers.

As the main garment production base in China, the development of clothing in Humen in Dongguan was once very popular.

"However, with the Alibaba, we are all going to run here to study."

Wang Wei said.

In March 23rd,

The group's 1688.com electronic business platform held a "fast fashion future" - a quick booking of the 2015 summer clothing ordering society.

The theme of fast fashion has attracted dozens of world-class designers and representatives of over 1000 electricity suppliers.

"Here is the factory.

Fabric business resources. "

Wang Wei told reporters, "one time, we can reach the upstream resources of the supply chain such as strong factories and sophisticated fabric suppliers."

As a website for retailers to purchase online wholesale, the 1688 industry operation director, voice Valley, introduces 1688 of Alibaba's CBBS strategy, which is responsible for serving Taobao and Tmall sellers. One of the reasons for the pformation and rapid development of business in recent years is "to help sellers get a good source of goods."

Sonic Valley said that, based on the seller's demand, 1688.com launched a fast subscription channel last year, which deeply integrated the upstream resources of the supply chain, such as designer resources, industrial cluster's strength factories and sophisticated fabric suppliers, and provided massive initial original design for retailers such as Taobao sellers, Tmall sellers, offline retailers and so on. At the same time, it also enabled more retailers to enjoy e-commerce based supply chain services, helping sellers create a "small stop, fast production and high quality" one-stop shop.

The order mechanism enables customers to focus on marketing and brand and enhance their competitiveness in the retail market.

According to the big data, 1688 also analyzed and followed the buyers' preferences in the main areas of China, and released the Chinese fashion style map.

Data show that from the technological point of view, Beijing women like splicing, printing, flocking and color matching, while Sichuan women prefer printing, stereo, pocket, lotus leaf and so on.

From the perspective of style, Jiangsu women like Korean, European and American, female, literature, Princess and other styles. Shanghai women abandon the female line and love sweet wind.

"Fashion trend is undoubtedly a pair of invisible wings. In our daily life, the use of good trends will have a huge butterfly effect on the market.

According to market rules, the trend is the upstream market to drive the downstream market.

It is understood that at present, the 1688 quick booking platform holds an online ordering meeting every half a month, and a quarterly order meeting will be held every quarter. Through the online and offline O2O mode, it will create an information platform that can communicate with designers and factories for many businesses. The follow-up will also provide users with a series of credit protection services based on paction orders, such as material protection, delivery guarantee, etc.

Wu Minzhi, senior vice president of Alibaba group, said that in addition to continuing to maintain and expand the scale of online pactions, Alibaba will also explore more meaningful traditional circulation of existing commodities through e-commerce.

For example, the focus of the business is further focused on providing a depth service experience for retailers.

"We hope that retailers of different identities will come to 1688 in the future and feel more suitable for their personalized e-commerce services."