Leather Business Is Also Important.

In the leather city four floor, more than 40 thousand square meters of e-commerce business base, has settled in 81 leather electric business enterprises, they are becoming the new force of Xinji leather sales.

"I started doing business in April last year, and now I have a Tmall store and a Taobao store.

Usually one hundred or two hundred single day, the most a day more than 2000 single.

By the end of January this year, the total sales volume was 2 million 400 thousand yuan.

Although sales of about 2000000 are not too many, it is a good start for Tian Yafan, director of sales at Zhuo Vani fur Co., Ltd., which has long been involved in the electronic business field.

"We are also planning to open a store in Alibaba and Jingdong this year. If possible, we should expand the product category, and only sell gloves a little bit, not easy to be bigger and stronger."

International Leather City Agel Ecommerce Ltd deputy general manager Xing Xiangyuan introduced, in 2014, leather city's e-commerce business base to achieve the total paction volume of 400 million yuan.

"Leather city is being built."

After the completion of the central project, it will attract more than 150 factories, more than 400 electricity suppliers and three party service enterprises to enter.

It is a traditional industry in Xinji and one of the four pillar industries.

At present, there are 1356 kinds of leather enterprises in the city, more than 100 thousand employees, 139 enterprises in the same scale, and 21 billion yuan in annual sales revenue.

"Leather city will also play a more important role this year."

Tian Yingshen disclosed that in order to give full play to the leading role of leather city, they are building 100 standardized garment factories to attract garment enterprises to enter.

"At present, some garment manufacturers in Xinji are also built in farmyards, which are not conducive to building brands.

The standard chemical plants that we build are complete and will form a cluster development effect.

At present, the first 30 have been delivered. "

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Because the export dependence is high, the fur industry can not be underestimated.

Russia is the largest exporter of fur garments and products in China. In 2014 1-12, China exported fur and products to Russia about 2 billion 560 million dollars, accounting for 61.9% of the total export of fur and products.

In 2014 1-9, China exported fur and products to Russia about 1 billion 690 million US dollars, an increase of 61.6% over the same period last year, but with the ruble continuing to decline, in 2014, 10-12 months, China exported about 880 million US dollars of fur and articles to Russia, up only 1.6% from the same period last year. The sharp narrowing of the growth rate fully showed the deep impact of the industry.

"The devaluation of the ruble and the instability of the exchange rate have resulted in the reduction of orders for the big fur enterprises, the reduction of the operating rate and the instability of the exchange rate, and some orders enterprises are afraid to accept the order, although the big fur enterprises have not yet failed for the time being, but the small and medium-sized enterprises do face a difficult situation."

Guo Chongxue, Secretary General of the fur trade association, hopes that the government and banks can support more small and micro enterprises to help them tide over the difficulties.

"Suning fur exports to the Russian market accounts for about 50%, and the ruble depreciation will definitely have an impact on the fur industry. But customs data show that in 2014, Suning exported 224 million dollars of fur export in 2014, an increase of 10% over the same period last year. The overall situation is still good, mainly because of the relatively low price of raw leather in 2014, so the production cost of the enterprises is relatively low.

However, under the influence of the rouble depreciation, Russia's orders are few, and some customers do not dare to accept the orders, so the risk is too high to fear that they will not receive the money back.

Li Yabo, Secretary General of Suning Fur Association, said.

In the face of adversity, fur enterprises are also actively seeking ways to break through. The fur trade association is leading and guiding enterprises to open up the European market.

At present, in addition to actively exploring other international markets, enterprises also expand sales through exhibitions.

"Now many enterprises in Suning are actively preparing to participate in the 2015 Hongkong international fur fashion exhibition held in late February, looking for new customers and sales markets."

Wu Dongmin, chairman of Suning fur breeding Association, said.

It is not so easy to pform and turn to develop new markets. To adapt to the new market needs, we have made many adjustments in the production line and design style. Some enterprises even need 2 to 3 years of adjustment.

At a Beijing international first fur exhibition, a salesperson of Haining love Clothing Co., Ltd., pointing to the fur clothing on the side of the shelf, said: "these long and fat styles are sold to the Russian market. Their versions are different from those in China, so Chinese consumers are hardly acceptable."

At the scene, the reporter saw that the fur coat of the rack was excepted and overgrown, and almost no one was interested in it, while other fashions of medium length or short style fur clothing were very popular.