Children'S Clothing Market: Underestimation Of Complexity And Difficulty

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Tycoons have stepped into the market of children's wear, and the potential of children's clothing market seems to be magnified.

But Dai Zhijian pointed out that children's clothing, especially baby underwear, is the highest standard in the clothing industry.

Although a children's clothing may be lower than the adult dress on the cost of fabric, it has more colors and more splicing, and the complexity is higher than that of adult clothing.

For example, a button and a child's clothing should be considered with higher safety.

In addition, "

Usually it is divided into several yards, but children's clothing will be broken down into several age groups, such as babies, children, children and children.

The clothes will be broken down several yards. "

Apart from the fact that "complexity" is higher than adult clothing, Dai Zhijian also points out another fact that an adult clothing can be sold to two thousand or three thousand, but a 1000-2000 yuan children's wear is already very top.

According to the 361 annual report, the average price per garment for children was 59 yuan in 2014, compared with 50 .8 yuan in 2013.

Dong Wenmei has the same feeling about it.

"Children's clothing is not a good idea."

Dong Wenmei told reporters in the south, although last year T 100 single store performance growth in 30%- 200% range, but we just saw the beautiful T 100, did not see T 100 in the past 12 years behind efforts and quality persistence.

"We have spent 12 years making a summary of basic data. Now the temperament and technology of T 100 children's clothing are recognized by consumers. In fact, T 100 has made detailed consumer classification, research and data collection over the years."

Dong Wenmei pointed out that for example, the number of needles per centimeter is different.

"K 100's children's clothing is all sterilized by lotion.

The cost of disinfection for each child's clothing is as high as 10 yuan, which is unlikely to be done by adult clothing brands. "

Dong Wenmei said the competition for children's wear market is fierce.

In order to avoid such a fierce competition, they placed orders for each store, and the order was fixed and sold out.

"We will not blindly produce, otherwise easy to sacrifice quality."

In fact, Barbara agrees with this.

In its 2014 annual report, it pointed out that the children's wear market is in the stage of growth. With the continuous improvement of household consumption ability, the children's wear market has entered a period of rapid growth. The growth of children's brand clothing with emphasis on quality, professional and fashion has become more prominent.

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At the moment, some new trends in cowboy fashion are worth paying attention to - Cowboy whirlwind is blowing into the high fashion industry, and the cowboy series has become the darling of T for the first time this season.

First of all, Prada's cowboy dress counterattack. The serious suit made of cowboy fabric is very suitable for MiucciaPrada's alternative routine.

The Prada2015 spring and summer men's wear series, which is mainly made up of formal dress, introduces casual jeans, but creates a solemn sense of formal dress by pressing the edge and hard handling.

The designer put the Miami beach swimming pool on the T platform, matching the well tailored jacket, jeans and the styled skirt.

In addition to presenting the image of a big boy with a fine artistic appearance, the Prada show is lined with two clear lines, full of the strong 50s breath of last century. As for 70s, the popular cowboy collage pocket and small bell bottoms are all predicting the revival of cowboy retro wind.

Dolce&Gabbana decorates women's jeans with water drill; LouisVuitton's cowboy series is clean and neat, with the bourgeois high cold fan; Gucci uses bleach, big pocket shirt and other elements to display the vivid cowboy image; Burberry brings different styles of cowboy coat to men's and women's show.

There is no doubt that the cowboy has become a top tier player.

"Popular Aesthetics nowadays tends to be more casual."

Lydia Kim, fashion purchasing manager of Selfridges department store in London, concludes.

In Selfridges, JunyaWatanabe's cowboy series is a best seller.

Algar Johnson, ManAboutTownmagazine fashion director, agreed: "T-shirts and sweatshirts did well in the last few seasons, and cowboys became popular.

The cowboy series on T is refreshing, because it can perform well in any fashion trend. Cowboys can make you look refreshed. "

AmyLeverton has worked in the factory for ten years as a cowboy garment. She believes that the high-end fashion brands express their nostalgia with cowboys, arousing people's sympathy for "you remember". "Cowboys are closely related to many people's lives. Taking Prada cowboy series as an example, it looks fresh and familiar, which is the secret of good design - hitting the consumer's heart."

Prada, LouisVuitton, StellaMcCartney and Chlo's cowboy series are all the same.

The mixed cowboy element is another major trend in 70s. In fact, it is not fashionable to talk about fashion in 70s. Cowboys first became "correct fashion choices" and really infiltrated popular culture.

Fashion icon loves cowboys, and YvesSaintLaurent once said, "I only have one regret, that is, I haven't invented jeans.

It is both an idea and modesty, sexy and concise, in line with my fancy for clothes ", and artist AndyWarhol also expressed hope to die in jeans.