Karl Lagerfeld Loves Cats And Raises The Trend Of Pet Spokesmen.

Meng Chong's brand endorsement has become the current craze. The most typical example is Karl Lagerfeld and his cat Choupette. Karl's doting on Choupette is already known to everyone. In 2011, Karl's friend raised the pure white Siam cat in his home. Karl favors it and simply takes it. In recent years, Choupette has inspired the inspiration of Buddha, often appearing as the hero of fashion blockbuster, just like the most famous pet in the fashion circle.

　　 Affluent Insights President Chris Ramey commented: "pets can stimulate people's emotions, and adding them to advertisements can convey the message that the advertisements need to convey to the customers."

According to English media reports, other brands including luxury men's clothing Mr Porter, Italy luxury home textiles Frette, Sferra Sferra and the British women's wear brand Marchesa have caught up with this craze, bringing pets into various promotional activities.

Mr Porter, a luxury menswear supplier, recently shared many of the best dog photos on Instagram in its blog, encouraging customers to draw fashion tips from these dogs. Every dog's little introduction beside the photos of the ghosts and ghosts attracts many dog fans and Mr Porter customers.

Frette, Mercedes Benz and other brands are participating in celebrating this year's "National Puppy Day" (every March 23rd for the United States' national dog day). The way is to ask customers to upload photos of their pets on Facebook and Instagram and forward them.

Pets are not only a good marketing tool, but also a source of creativity. For example, Karl Lagerfeld launched the Choupette theme accessories series inspired by Choupette. After that, she filmed a series of "Monser Choupette" as a prototype for cats.

Besides, Choupette He also photographed the car brand Opel Corsa for 2015 years.

At the end of last year, Karl Lagerfeld co operated with Japan's beauty makeup brand Shu Uemura (Shu Mu village) two times to jointly launch the Limited cosmetics with Choupette as the theme.

Fashion "one cat" Choupette Endorsement effect It has attracted other brands to follow suit and go deep into the pet industry to find spokesmen to attract customers. For example, Marchesa, a new British brand, recently invited Yorkshire dog Lottie Chapman to be the brand's latest "ready-to-wag" accessories series endorsement, which adds many animal elements. Lottie even has its own Twiiter account. It seems to be an excellent choice for pets to register accounts in social media. The fact proves that the results are really good.

Fairmont Hotel (Fairmont Hotels & Resorts) friendly ambassador is a 7 year old yellow labrador named Smudge. It has its own homepage on Facebook. Smudge likes to pose when taking pictures, and sends photos to Facebook to share with you.

Pet endorsement, low investment and high return, why not? There should be more brands in the future in a similar way.

Although not all pets are respected by Choupette, they can make advertisements more attractive. For example, luxury brand Herm s has recently taken a new advertising short film for Collection Luminaires (light and shadow Series) lamps, and the cat has become the protagonist in the advertisement. Along with the Herm s new lamps and lanterns series, each cat reflects the real state: some curious, some unconcerned, meow star people's funny reaction is unforgettable, the hearts of cat lovers are melted, and naturally they will happily pay their bills.

"But in the final analysis, pets are only supporting roles, and the product itself is the real protagonist. In the final analysis, you sell products. " Chris Ramey added.