Gao Yuanyuan And Wang Feng Were Invited To Attend The 2015 Journey Of Pathfinder.

In March 25th, TOREAD, a leading brand of the outdoor products industry, held the 2015 "metamorphosis SHINE" Pathfinder event in Sanlitun, Beijing, and launched the launching ceremony of Tmall goddess. Its star spokesperson is the national goddess.

Wang Feng, a famous rock singer, was invited to the 2015 spring and summer skin windbreaker for the Pathfinder.

In addition, Li Shujun, the general manager of Tmall clothing, "tens of millions of sister", also went to the scene as an invited guest to open the pformation ceremony with Gao Yuanyuan and Wang Feng. The trip route of Nepal was officially launched and the "Tmall goddess" activity was launched.

This time, Wang Feng and Gao Yuanyuan will open the pformation ceremony to let more consumers courageously advance under the guidance of the two star spokesmen, and will open the curtain for the pformation of the brand.

Pathfinder starts the journey of 2015 metamorphosis.

On the day of the launch, Wang Feng and Gao Yuanyuan appeared in Sanlitun, Beijing, and appeared on the scene of the skin windbreaker with Pathfinder.

In September 2012, Pathfinder launched a brand new slogan: Pathfinder, brave heart! Wang Feng, a rock music Pathfinder, became the spokesman of his brand new image.

On the 25 day of the event, Wang Feng talked about the brave journey with the Pathfinder. Not only did he collaborate with Wang Feng to customize the skin windbreaker, but also perfect the fusion of his music pursuit and Pathfinder's brand proposition and redefine "bravery".

Gao Yuanyuan's appearance caused fans to cheer.

In 2015, the national goddess Gao Yuanyuan and the Pathfinder formally agreed to cooperate and become the second celebrity spokesmen after the signing of Wang Feng.

In many years of acting career, Gao Yuanyuan successfully completed the pformation of mind in family, love and career, and became the "goddess of the nation".

The perfect pformation process of Gao Yuanyuan is highly compatible with the Pathfinder's "skin SHINE". On the road, look for new self, brave to pform into inner heart, and blossom happily.

On the stage, Wang Feng and Gao Yuanyuan exchanged their star style skin windbreaker to send blessings to each other, but also represented the spirit of pformation pursued by the Pathfinder, continuing to pass between the two spokesmen.

At the launching ceremony of the most important part of the conference, the Pathfinder 2015 metamorphosis tour, celebrity spokesperson Wang Feng, Gao Yuanyuan, specially invited guests, Tmall dress general manager, "ten million elder sister" Li Shujun, director Liu Xiuyun and the Explorer President Peng Xin jointly launched the Explorer Nepal metamorphosis tour and the "Tmall goddess" large-scale activity.

Tmall as an important channel of brand e-commerce, the Pathfinder continues to lead the outdoor category in Tmall's "double eleven" promotion.

Li Shujun, Tmall's "tens of millions of sister", has highly recognized the Pathfinder brand in recent years in the performance of the electronic business platform, and shared with the audience its own struggle and pformation experience as a "goddess of Tmall".

At present, Pathfinder 2015 new spring summer skin windbreaker has been fully on-line, is the perfect combination of fashion and functionality.

On the interpretation, Gao Yuanyuan's skin windbreaker has not only integrated many popular elements such as printing, splicing, popular colors, etc., but also strives for perfection and generosity in detail design such as cutting, zipper and cap and so on. In terms of functionality, its main body adopts the TiEF SKIN technology fabric launched by the explorer's "polar bionics technology" platform, which is super light and comfortable, and the anti UV index reaches UPF>40+ and UVA<5%. 99%, it obstructs the ultraviolet radiation of human body. It protects the naked skin effectively, not only suits daily wear, but also protects the travellers in mountaineering and off-road household movements, so as to meet the dual needs of beautiful women and outdoor comfort in the fashionable women's outdoor travel. In fashion

Search for Tmall goddess Online

The initiation of the 2015 journey of the Pathfinder marks the process of Pathfinder going forward and changing bravely.

Pathfinder 2015 the journey of Nepal pformation is scheduled to start in June of this year. It will depart from Beijing to Kathmandu for a ride to Pokhara, and then on foot Anna Puer Boone hill POON HILL.

Nepal is known as a paradise for hiking. We can fully feel the charm of Nepal in hiking and experience the excellent performance of Pathfinder 2015 Gao Yuanyuan's skin windbreaker, and pform SHINE with national goddess Gao Yuanyuan.

At the same time, in order to appeal to women to face the cocoons of different stages of life and find new brands in their hearts, breaking through and breaking into cocoons and becoming butterflies, they can become "goddesses". Users can participate in explorers' "Tmall goddess" large-scale activities by uploading outdoor beauty, sharing brave pformation stories and selecting Pathfinder goddess.

Women who become champions will also have the chance to travel with Gao Yuanyuan in Nepal's metamorphosis and become a popular fashion magazine, becoming a pathfinder signing model.

Users can find out the details of "looking for the goddess of Tmall" activities and the specific recruitment information of Nepal travel through the Tmall flagship store and the official micro-blog, WeChat and other platforms.

From 1999 to 2015, sixteen years later, Pathfinder wrote one.

The path of brave pformation.

The Pathfinder will join hands with Wang Feng and Gao Yuanyuan to open the 2015 pformation journey, which indicates a new leap. The Pathfinder will start again and continue to work hand in hand with the consumers, making constant breakthroughs and courageously pforming SHINE.