Customization Is The Real Luxury.

Reporters in a luxury survey data show that 67% of China's rich believe that customization is the real luxury.

Data show that the whole high-end customized luxury brand is developing faster than traditional luxury goods at a rate of 20 times.

The traditional luxury brand will only be used as a "high-end custom product", and it may also see that the traditional luxury brands introduce "public no brand products", while the real Chinese rich people will be obsessed with the "high-end designer brand", the real super high-end customization.

According to the industry, this data means that the booming market of luxury goods is worth looking forward to.

Zhou Ting judged that the future trend of luxury goods in China will be the normal trend of discount sales, and the attitude of high and cold is completely outdated.

Research shows that the price strategy of different luxury brands is mainly determined by their own market positioning. Some luxury brands may be more popular, and will even pform from luxury brands to fashion brands.

Analysts point out that the pricing mechanism of luxury goods is a relatively strong market for purchasing power, and the price is relatively low. The market with relatively poor purchasing power is relatively high.

In the past, the Chinese market was regarded as less purchasing power than the European and American countries, and the high price could guarantee enough income and profits; in contrast, the luxury consumption in Europe and America was relatively frequent, and the low price and high sales strategy ensured the income and profits.

But at present, luxury brands find that the purchasing power of the Chinese market is rising. It is time to change the strategy.

stay

Ms. Zhu Wei, who runs the famous street store in the Han street, told the Yangtze daily news that the price reduction of domestic brands in the European market is mainly affected by the consumption volume of foreign markets.

At the same time, she said, Chinese people are different from before. They used to stay on the desire for luxuries. Nowadays, the big ones with big logo are not bought.

It will look a little more sophisticated.

Zhu Wei said that in order to cater to the market demand, Han street famous shop will be listing its designer brand and niche brand products in the future.

She observed that the minority in the Chinese market today

Slowly opening, she predicts that this will become a new trend of luxury development in the next 5 years.

Many luxury brands in the Chinese market have not been able to hold on to their rare and noble intentions, and become popular for the purpose of fighting for market and profit growth.

This way, "in the next 3 to 5 years, the traditional luxury brand we are familiar with will become the high-end consumer goods of the public, and farewell to the era of profiteering."

Mao Lihui predicted that with the economic boom, the level of urban residents' spending can be raised, and the demand of luxury goods for Chinese people will no longer be suppressed. Luxury consumption will continue to grow healthily and continuously.

According to the organic structure, China's luxury market is expected to recover in the future, and the compound annual growth rate will be 4.5% this year to 2019.

Under the guidance of the healthy and fashionable consumption concept, the consumption trend of luxury goods in the Chinese market has begun to enter a rational stage: luxury is no longer a symbol of flaunting wealth, but a reflection of the pursuit of quality life.

The era of luxury consumption is no longer the possession and excessive consumption of material, and the enjoyment of distinctive personality and exclusive customized services will be a luxury enjoyment.