Ma Liqun: Write Down New Glory, Harvest New Development

This year marks the end of the "12th Five-Year plan" of China's textile industry. Under the "new normal" major strategic background, China's home textile enterprises demand more urgently for the way of transfer and structural adjustment. This requires the domestic textile enterprises to vigorously implement the innovation driven strategy, enhance their independent innovation ability, break through the obstacles of the system and mechanism, firmly grasp the core issue of promoting the close integration of science and technology with the economy, and establish a modern home textile system that is compatible with the home textile market system and accords with the laws of home textile science and technology, so as to mobilize and stimulate the innovative vitality of enterprises. Adapting to the "new normal" requires domestic textile enterprises to maintain ability to concentrate Following the rules, facing difficulties and moving forward, we must speed up the blind growth to lead the lifestyle and create life aesthetics.

along with production factors With the increase of cost and the improvement of environmental protection standards, the home textile economy must shift from high speed growth to medium and high speed growth, from factor driving to innovation driven, from hidden risk to multiple challenges, at medium and high speed. Superior structure The new normal, which is characterized by new power and many challenges, will change the old appearance of the home textile economy. Under the "new normal", China's home textiles will gradually find a new pattern of more balanced economic structure, more environmentally friendly, more balanced income distribution, more creative mode of growth and more competitive international market.

Over the past year, many entrepreneurs have written down new glory and new development in the process of upgrading China's home textile economy. Their outstanding representatives are the new models of China's home textile economic transformation and upgrading. The "happy" cup 2014 annual ceremony of the Chinese textile economic year awards is to find new coordinates, locate new directions and release positive energy through the successful operation and image of these entrepreneurs. The event will inevitably affect all aspects of the home textile industry, and will also have a profound impact on the process of the home textile industry.

The selection of people in China's textile economic year has been held successfully for two sessions. As one of the important activities in the Chinese Acupuncture Association, the selection activity has been highly concerned by people in the industry. Especially in this year's online voting stage, it has attracted enthusiastic participation from all walks of life. With the support of all of us, the "Chinese textile economy annual figure" selection campaign is also constantly developing and improving, and the activity itself also bears the role of effectively promoting the healthy development of the industry. We hope that through these good examples of the industry, we can gather positive energy and radiate to every corner of the industry, and point out the right development direction for small and medium-sized home textile enterprises, so as to promote the healthy and steady progress of the industry.

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In March, the early spring of Shanghai was very fresh. 2014 China's home textile economic year awards ceremony came to an agreement. With expectation, we opened the curtain of recognition. Who is smiling at the draught? Who is brave at the tide? What kind of power is leading the domestic textile economy to speed up?

The list was announced and the heavy hammer was settled. The commendable entrepreneurs include representatives of the National People's Congress as well as new talent from the industry. There are both the traditional innovators and the electric business pilot. There are leaders in the industry, standard setters, and "re entrepreneurs" who are carrying out strategic transformation and opening up new fields. A list shows the rising track of the home textile economy this year.

In 2014, these list entrepreneurs spent a very extraordinary year. They are grasping reform, adjusting structure and promoting transformation, vigorously promoting the reform of home textile terminal channels, making good use of environmental protection as a breakthrough in transformation and upgrading of combined boxing, and pushing forward a series of major innovation experiments.

Under the guidance of the "new normal", they put more emphasis on the way of transfer and structure adjustment, pay more attention to meeting people's household needs, pay more attention to the psychological analysis of market and consumption, attach more importance to guiding social expectations, pay more attention to the protection of intellectual property rights, pay more attention to giving full play to the ability of employees, pay more attention to comprehensive innovation, pay more attention to improving the quality of personnel, and pay more attention to ecological civilization.

Starting from the 5 dimensions of "subversive, unique, growth, driving and leading", this activity selected 12 "Chinese family textile economy figures" with positive contributions from the whole country.

In publishing the list, the most noteworthy thing is that most of the home textile "big guys" are involved in the Internet industry. In the mobile Internet era, innovation and reform have led to a new round of entrepreneurial ways, changing the original industry pattern, and the electricity supplier has become the most noticeable new trend. In this era of rapid development of the Internet, the old sales pattern is being gradually broken, and the new business mode has brought new development to various industries.

Today, with fierce market competition, short product life cycle and rapid technological advance, no innovation will perish. Innovation has changed the track of enterprise development, and the era has entrusted every enterprise with an innovative mission. Innovation, create the core competitiveness of enterprises. Innovation makes enterprise brand more powerful. Only by innovation can enterprises get rid of mediocrity and shine up.

In 2015, China's home textile economy went on the road again. This year is the key year for comprehensively deepening the reform. It is also the year of ending the "12th Five-Year" plan. The home textile enterprisers will fully adapt to the new normal of economic development, work hard and work hard to achieve the great goal of home textile power.