Wen Hao Day: Senior Designer Of Post-90S Clothing

Designer profile: Wen Haotian

I have studied fashion design in France Studio Ber ot Fashion Institute and Istituto Marangoni.

It was registered in France.

In 2011, a senior garment brand Haotian Wen was registered in Paris.

Classic anti trend and retro design, coats and formal skirt lines are simple, no spare decoration, and blend French style with Chinese elegance.

After returning home, she quickly became the representative of the new fashion designers because she participated in the fashion design and variety show "the goddess's new clothes" in "little time 3".

Many people began to know Wen Haotian from the 2014 new variety show "the goddess's new clothes". After the program was broadcast, Wen Hao Tian became the youngest senior garment designer representative.

Wen Haotian's works are very contrasting with his age. Although he is only 23 years old, he does not design the style of leading the trend, but is a classic anti trend and retro style. He uses gray, black and retro red.

His design has never blindly catered to the public's aesthetic, but insisted on leading the public in a way of self. The coats and formal skirts are concise and unadornment, but they emphasize "temperament" and blend French style with the elegance of Chinese women.

If someone asks him, "Why are your clothes so old?"

He always says, "I want my mom to wear it."

Wen Hao said he made his own clothes because his mother used to take him to buy clothes when he was little, and asked him to help him with his advice, every time he had the most sense of accomplishment.

Wen Haotian's goal and initial intention of making clothes is very simple. She wants to make clothes for her mother, positioning herself in "gentle design for a strong woman".

Define Haotian Wen

Wen Hao Tian belongs to that kind of precocious child. From the teenage years, Wen Hao Tian knew very clearly that he wanted to be a fashion designer. When he was 18 years old, he went to Paris alone to study abroad. He studied in costume design of Studio Ber ot Fashion Institute and Istituto Marangoni in France.

During his study in France, Wen Haotian had a definite plan to learn more in three years.

So after learning the basic skills of fashion design, Wen Hao Tian pferred to a comprehensive school to learn how to run and run a brand.

In 2011, Wen Hao registered a senior clothing brand Haotian Wen in Paris. At that time, he was under 20 years old and released his first series in Paris in September 2012.

His life in Paris is similar to that of many people. He has encountered language barriers, worked in restaurants, lived in a 17 square meter house in the first two years of France, and packed 300 kilograms of fabric from the fabric factory. He moved home by subway.

But his sense of fashion still came into being in France.

On the streets of France, even the old ladies may just wear ordinary clothes, but they all use perfume or a lipstick to express their individuality. This is the fashion impression left by Wen Haotian to Paris.

The design of Haotian Wen attaches great importance to the inner expression of clothing. Although it does not look like a fancy design, it focuses more on inner thoughts, elegant arc necklines, unique waist wrinkles, and women's elegant temperament.

He has a strong pursuit of personal experience and comfort and puts trial fit in an important position. "Physical and psychological feelings are the most important."

Wen Hao Tian feels that this is related to his character, "I am more practical".

Because of this, Wen Haotian and many designers work process is the opposite, he has very strict requirements for fabrics and materials, so will first spend a lot of energy to find the right fabric, and then according to the texture of the fabric to decide what clothes suitable to do.

French wool crepe and wool soft cloth are the fabrics that he often uses.

Direct path

Wen Haotian has many post-90's characteristics, which are direct and definite, and do not like to take detours.

Although the brand has been registered in Paris, the development of brand in the real sense began after returning to China in 2013 and quickly became an unexpected surprise for Huambo Xuan Wei.

In 2013, when Wen Haotian returned home, a man came to Beijing with two suitcases. At that time, he did not know anyone, and did not know where to start, but he knew very well that he should seek professional help in brand operation.

After returning home, Wen Haotian heard about the accumulation and experience of Huambo Xuan Wei public relations company in the fashion industry, and sent an e-mail to Wan Boxuan's public mailbox directly, hoping to help him to do the brand operation.

Wang Xiaodong, vice president of Xuan Wei, Huambo, said

"He is very direct, and many young designers want to work with public relations companies, but many people are not confident enough to speak out."

In fact, Wen Hao Tian is not a sociable person. He will be used to being shy in strangers. In the international fashion week of Beijing, when many people are present, he is usually the one who does not speak, so he chooses to find a feasible plan and method while doing the product well.

Wen Hao Tian is a person who is used to making plans. From the establishment of brand in Paris to Beijing development, he has already thought about how to make everyone know the brand.

Wang Xiaodong and Wen Hao spent the whole day chatting all day to help him sort out the brand and help him to promote and publicize the Internet and TV platforms.

In the second half of 2013, Huang Wei, art director of the movie "3: era of thorn gold" in the small era, also contacted Wen Hao Tian through micro-blog's private letter. So he became the fashion designer of the "3: era of small era". At that time, Wen Hao began to accumulate his brand in the circle.

In 2014, when the "goddess's new clothes" program group found Xuan Wei in Huambo, they naturally recommended Wen Hao day to the young designers in collaboration.

In fact, Wen Hao Tian is very concerned about whether he is doing things efficiently.

"No matter when the opportunity arises, first of all, you need to get your clothes done. All opportunities are meaningful only before they are prepared and planned in a down-to-earth way."

Clear business ideas

When Wen Haotian returned to China in 2013, there were many buyer shops in China, and designers could completely request the business with pure attitude.

Now, in addition to the D2C buyer's cooperation, Wen Hao Tian is developing more channels. "Where to open a shop every year, how many stores to open, where my clothes will be sold and why to sell in this place", these are all questions that Wen Haotian must have to answer. They all point to the ultimate goal of long-term stable cooperation.

Wen Haotian seems to be on the road of accelerated development. In the overall business plan, brands can grow many possibilities. Even though they have just come to the second year of the formal development of the brand, they have begun to do what other brands usually do four or five years later.

After finishing the fashion conference in late 2014, Wen Hao Tian began to make his own vice line.

He placed the sub line in a more youthful route. Wen Haotian wrote in the brand's copybook that "the main line Haotian Wen's brand is to protect women, and the secondary line Haotian Girl is accompanied by girls". He hopes that the secondary line can become friends with ordinary girls.

Now the Haotian Wen brand has already been launched with bags and accessories. Wen Hao Tian hopes to make the brand develop across the board and reach customers from all aspects.

At the same time, he maintained a very open mind for business.

Wen Haotian also put the sub line on the electronic business platform.

After the goddess's new clothes, the Limited by Share Ltd and Tmall mall find Wen Hao's cooperation. They are operated by the way of long Zi, and the products are sold on Tmall's platform.

For Wen Hao day, all the brand development steps are like the result of heaven, earth, and people. Just as Wen Hao has plans to expand the secondary line, it has just participated in the program. "It is only to advance the original plan in 2015 to 2014," but all these are the results of preparation.

He thinks that business and design can be perfectly integrated.

"The acceptance of the business must be very extensive, and the brand can not always control itself at a high level. If the brand is there, but the guests leave, it is meaningless."

In 2014, Wen Hao Tian launched "first Ping" perfume came out of the name "Ping" from his mother's name. He naturally thought of putting perfume on micro-blog to do activities during double 11.

Wen Hao does not think that commerce will damage the brand. "Business is business, brand tonality is brand tonality, and it does not conflict".

Wen Hao Tian is not like the designer of five or six years ago. He needs to start from the beginning and precipitate export monuments and brands one by one.

Even Huambo Xuan Wei's accumulation of customers for many years can be spent on him, enough quality works, finding the right resources at the right time, all kinds of factors together, and allowing him to grow rapidly. Wen Hao Tian feels lucky.

But Haotian Wen, after all, is a young brand, how to build a team and find stable and high-quality cooperative factories. These are the lessons that every designer will encounter at the beginning of his business. He is also going to experience it.

Epilogue:

In these days, the five designers launched by the titanium media, Wang Peiyi is 70. After Zhou Xiangyu, Liu Qingyang and Wang are in the 1980s, Wen Hao Tian is after 90. Each of them leads the brand growth story with their respective characteristics of the fashion environment.

70 the latter generation seems to be at the junction of the first generation of designers and the next generation of designers.

"Many of them don't do what they want to do at first, they must go around, accumulate experience in other clothing companies, and then quit their own brand."

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