Fast Fashion Brand's New Year Of Action

Entering the 2015, fast fashion brands performed exceptionally well, with GA first. P scale Turn off the entity store, focus on the electricity supplier, nearly H&M's brand Cos and & Other Stories will add new stores, and the NEW LOOK brand is coming out of the public market. The action of fast fashion brands is really fascinating. So what will be the main theme of these fast fashion in 2015?

　　 Theme 1: shop

　　 H&M: its brand Cos and & Other Stories will add new stores.

The Swedish fashion brand H&M has released its latest earnings report, saying its brand Cos and & Other Stories will open more branches in 2015, and now has more than 26 shops and 12 shops of Other Stories.

The group said it aimed at the existing market for the new store. It is understood that Cos plans to open stores in Luxemburg and Prague in the autumn, and its first branch in New York was officially opened last autumn. In addition, Cos and Other Stories sell well both online and offline.

In the near future, the fast fashion giant H&M will open 400 new stores in 2015. H&M said that by the end of January 31st this year, the total number of stores in the world was 3541, compared with 3184 in the same period last year, and the number of shops increased by 357 in one year's time. In 2015, new stores will mainly target the US and Chinese markets, while Taiwan, Peru, North America and India will open their first H&M store this year.

　　 Main theme two: electricity supplier

　　 GAP will scale down entity stores will focus on electricity providers

According to the latest news from the US media, GAP's new CEO Art Peck says it is looking for a new way to redesign its brand goals. This involves Peck's 3 sales, upgrading the company's electricity supplier, mobile terminal and full channel retail capabilities. This may mean closing the store. Peck pointed out in the article that the 3680 global shops of Gap will inevitably "shrink" in size and quantity. Art Peck, who comes from the digital department, now seems more interested in the electricity supplier. Making the closing of the physical store is also reasonable.

In addition, it is equally important to reduce the Gap product design to the store cycle, which is also the key to competition with other fast fashion products. The current cycle is 10 months, three times that of Zara and H&M. Peck hopes that the future will be reduced to about 30 weeks. He is still trying some new ideas, such as updating the sample room, mobile phone registration mode, electronic wall display mode, clothing RFID identification technology, and possibly setting up Gap vending machine.

Gap is a popular fashion brand once popular around the world. When it was founded in San Francisco in 1969, there were only a handful of employees. Now it has five brands (Gap, Banana Republic, Old Navy, Piperlime, Athleta) and many chain stores, and it entered China in October 2010.

　　 Theme three: the US market

　　 ZARA: will focus on opening up the US market.

Recently, Zara opened another new flagship store in New York. In order to open this new store, Zara parent company Inditex spent $280 million in a commercial building built in nineteenth Century in downtown Manhattan, New York. The new flagship is 47 thousand square meters and is expected to open before the end of 2015.

In addition, Inditex plans to open a 30 thousand square meter Zara flagship store in Broadway near the world trade center. At the same time, its flagship store on Fifth Avenue will reopen after renovation this year, with an area of 43 thousand square meters.

And it plans to go all the way. In 2015, the Inditex plan opened 8 new stores in Manhattan, New York, and opened 7 stores in other parts of New York. In Losangeles, Las Vegas and Boston, Zara also opened more than a dozen flagship stores. Zara's "fast fashion" business model has helped it become one of the largest clothing brands in the world. Its parent company Inditex's strategic focus in the US is to develop large flagship stores and develop online businesses. The group currently has 52 Zara clothing stores in the United States.

　　 Main theme four: cross boundary cooperation

　　 UNIQLO: explore new value of brand through crossover

In 2015, UNIQLO's action was frequent, first announced the cooperation with the former Hermes ladies art director, Christophe Lemaire, to launch a series of men's wear and women's wear. Recently, they released an advertising film showing that the new t-shirts with Kabuki style will be on sale at the end of March. This new T-shirt is co operated with Shochiku Co. Ltd, which is designed by Nagao Zhimin (NIGO). In the past year, whether in the Japanese market or overseas markets, Uniqlo New challenges are encountered. In 2015, UNIQLO was exploring the new value of brand in "lifestyle" besides basic funds.

　　 Main theme five: IPO

　　 NEW LOOK: plan IPO, and will open shop in China.

According to reports, New Look Group Inc., the UK's high street brand, is preparing IPO. It also said that the group has hired JP Morgan Morgan chase as a consultant to prepare for listing. It will prepare for the listing of the company with Goldman Sachs Group Inc. (Sachs).

The three quarter results of New Look Group Inc. released in early February showed that in the three quarter ended December 27th, the group's revenue fell 1.6% to 399 million 900 thousand pounds, while the same store sales fell 1.7%, of which the same store sales in the United Kingdom dropped 1% while e-commerce sales increased by 28.6%. Core earnings decreased by 2.7% to 76 million 800 thousand pounds.

In addition, the group announces further acceleration of China's expansion and plans to lay out 70 Chinese stores before the end of the next fiscal year, making China the second largest market in the group (counting the number of stores). At present, the brand has online stores on the Tmall platform of Alibaba, and has opened 18 stores. The group ended its operations in Russia and Ukraine.

　　 Keywords six: open shop

　　 MUJI (Muji): there will be a big new store opening in the Chinese market.

MUJI has always had a blind dependence on big stores. In 1993, it opened the first 1190 square meter store in Japan. In 2001, the average noodle area of MUJI products reached 995.9 square meters. As long as the basic requirements were met, the brand would open more than 1000 square meters. This led directly to its first loss in 2001. The following year, Tokue Junichi was the executive director of the good plan and was responsible for its development.

Today's Chinese market may enable Muji to achieve its previous unfulfilled pursuit. At present, in the Chinese market MUJI The number of stores has surged from the first 1 to 128 at the end of 2014. As far as the big shop is concerned, apart from the super flagship store in Chengdu, it is understood that the flagship store of MUJI Shanghai has indeed been put on the agenda and is being selected. Perhaps soon, the legendary MUJI, the largest flagship store in the world, will land in Shanghai.

It is reported that in 2015, MUJI (Muji) set up 30 stores in China, and the 2016 fiscal year is expected to achieve 300 billion yen sales, of which Asia centered overseas market accounts for 1/3.