Decathlon Continues To Increase Discounts, Constantly Refresh Revenue

Decathlon said that at least 769 products had been cut by 10% in the past year. This year, they will continue to increase the discount rate so that more people can get close to sports and go into outdoor life.

The company says its focus will be on technology products, low commodity prices, and building relationships with customers and resonating with consumers.

By reducing prices, increasing product category and channel marketing, French sporting goods retailer Decathlon (Decathlon) has increased its sales growth rate in the past 2014 fiscal year to second in 10 years.

In the Decathlon stronghold, France's net sales increased by 4.33% over the same period last year, mainly thanks to the opening of 3 new stores and the implementation of the online ordering business of 262 stores.

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Sales increased by 3.52 percentage points over the same period last year.

Due to constant alterations and

In the past year, the volume of Decathlon's trading in France has increased by 6.81 percentage points over the previous year.

At present, Decathlon France has been selected by France's online commerce and postal sales Federation as the fifteenth most frequently visited e-commerce website of French consumers.

At the end of February, the French sports retail giant announced that its running director, NicolasPelletier, Kalenji, will be the new CEO of the company to replace its former CEO.

The appointment will take effect in March 1st.

Decathlon has been improving its performance in recent years, leading its position in the industry, with a turnover of US $4 billion 500 million in 2013.

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American Apparel now has 245 stores, but people who have studied business believe it can expand to about 500.

Last December, investment bank Moelis was hired to explore the future strategy and appointed Paula Schneider as chief executive and Colleen Brown as chairman.

According to fashion headlines, five of the seven main positions in the company are currently held by women.

They include chairman Colleen Brown, director Laura Anne Lee, chief executive officer Paula Schneider, general counsel Chelsea Grayson, retail President Nicolle Gabbay, wholesale president and senior creative director.

Compared with the American Apparel, which was often criticized for selling advertisements with feminine features, it greatly enhanced women's position in the company's decision-making level.

In the face of frequent management shifts, the negative news of Dov Charney, the founder and former CEO of the company, has been constantly damaged. American Apparel has been badly bruised, and the stock price has plummeted nearly 70% in the past two years.

For the layoff plan, chief executive Paula Schneider said, "we are very disappointed, but we have to make this difficult decision, anyway, this is a change."

It is believed that this change will restore the financial situation of American Apparel, not only in the past 5 years, the company has lost more than 300 million dollars.

"Although this road is very challenging, but in order to flourish, we have to implement different business models."

American Apparel, an American clothing retailer, recently announced that it will lay off about 180 people, mainly for manufacturing jobs in southern California.

American Apparel declined to say whether there will be any additional cuts in the future.

The 180 jobs affected by the layoffs account for only 2% of the company's total workforce. Paula Schneider declined to disclose whether there will be any further layoffs in the future, but it is a "continuous process, but we need to assess what business needs are based on inventory," he said.

In addition, the company recently disclosed that the securities and Exchange Commission has investigated the events of brand founder and former CEO Dov Charney.

According to previous reports of fashion headlines, Dov Charney was expelled from the company last year and filed a lawsuit and attempted to seek a compensation of $40 million from American Apparel.

But when Dov Charney was expelled, the American Apparel share price soared nearly 19%.

Dov Charney, the founder and former CEO of the brand, was expelled from the company last year and filed a lawsuit and attempted to seek a compensation of $40 million from American Apparel.

In the fourth quarter of 2014 fiscal year ending December 31, 2014, American Apparel's total revenue was $153 million 500 thousand, lower than analysts expected $167 million.

The group's loss per share was $0.16, a good trend compared with a loss of $0.19 per share in 2013.

But the actual loss in the fourth quarter was US $27 million 962 thousand, which is further aggravated than in 2013.

By the afternoon of Wednesday, the company's share price fell 3%, and the market value of the company was $118 million 900 thousand.