H&M Promotion Of Environmental Protection Clothing Pop-Up Boutique New Attack

H&M announced that it will set up a new Pop-Up boutique to promote environmentally friendly clothing, while following the concept of sustainable development of materials.

H&M's new pop-up boutique is designed by Jonathon Beck. He uses birch boards to isolate an open-air open space, and consumers can see the whole store through the plank.

Boutique shops are surrounded by wooden walls for clothing display.

Beck has also designed stores for 3.1 Phillip Lim, C e line, Nike, Bvlgari and Sergio Rossi.

The founder Olivia Wilde and Barbara Burchfield will co-ordinate.

The shop.

In addition to showing H&M's Conscious Exclusive environmental protection series, the store will also introduce sustainable environmental brands such as Amour Vert, Apolis, Feed, Freedom of Animals, The of, Vert, Vert, Vert, and Vert.

H&M also hopes to extend business hours in order to create new businesses.

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The business hours on Tuesday will begin at 5:30 p.m. and last until 1 a.m., and Wednesday to Sunday (last day) will continue from 9 a.m. to 1 a.m.

The environmental protection series is on sale this Thursday, and consumers can buy them through physical stores and online.

Since last December, Wilde has become the spokesperson for the H&M Coonscious Exclusive environmental protection series.

"I love environmental protection," she said.

H&M's Conscious products "integrate environmental protection and fashion together perfectly.

"Wilde and Burchfield's Conscious Commerce e-commerce platform connects brands with charities and sells online products.

Wilde wants people to buy something that they really want to buy.

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H&M 2015 Conscious Exclusive environmental protection series is inspired by cultures all over the world, focusing on the versatile nature of clothing.

In the Conscious Exclusive environmental protection series, the Wilde robe is made of organic flax and silk, with hand painted birds and feathers. It sells for $299.

The new pop-up boutique will be a store in China, named "H&M Conscious Exclusive + Conscious Commerce".

The shop is located at 4 times square, New York, also known as H&M flagship store on Broadway 1472.