Where Is The American Sportswear "Fire"?

Nowadays, people wear in the United States.

It's not just for the gym to exercise, it's more of a fashion trend.

Driven by this trend, the shadow of sportswear can be seen everywhere.

When fashion and fitness concept are deeply rooted in the hearts of the people, this will bring endless business opportunities to sports brands.

It is understood that in 2014, famous sports brands such as Nike and Andrea sports brands achieved good sales results.

Why sportswear is so popular in the US?

In this year's clothing sales ranking, sportswear also stands out.

With the development of economy and the improvement of living standards, people pay more and more attention to the comfort of clothing. Sportswear just meets this demand.

Besides comfort, wearing sportswear is also a manifestation of fashion.

As of November 30, 2014,

In North America, sales increased by 14% in half a year, and sales increased mainly from shoes and clothing.

Andemar's sales in the region also increased by 29% in the first nine months of 2014.

Why sportswear is so popular in the US?

What is the reason for this trend? First of all, sportswear suddenly became a product of Nike's key advertising campaign this year. It hired the best models such as Carly Claus as spokesperson, and Giselle invited Giselle Bang Chen as an advertising spokesperson. These top models are willing to endorse these brands, which shows that sportswear has become very fashionable.

In the eyes of American consumers, wearing yoga pants, running equipment and basketball shoes is not just for exercising in gymnasium, but also for walking around the city, because sportswear is comfortable to wear.

Moreover, in order to increase the attractiveness of sportswear, manufacturers add many new materials, colors and new designs to the new generation of sportswear, which makes the wearing function of sportswear more diverse.

Why sportswear is so popular in the US?

As long as the products are constantly innovating, the sportswear market will further expand.

For example, Nike and

Most of the customers are male, and both sides are working hard to develop the female market.

Nike hopes that annual sales of sports bra, tights and other women's equipment will reach US $2 billion by 2017.

Andemar said that the sale of women's clothing will reach the sales of men's clothing in the future, and the sales of women's clothing have more than doubled.

In addition, other sports brands such as Lulu lemon (Lululemon), Adidas in the last quarter of last year also achieved good sales growth.