The Designer Introduces The Company As The Think-Tank Of Management.

The designer, he has a power to turn the business strategy into something visual. Through a decision, we can help to make decisions quickly and concretely. In addition, designers, whether in product development or in business, have an intuition and can understand it very well. He does not know how to go in his direction through his own consciousness.

There are many large companies in Japan, but there are not many companies that introduce designers into the company as a think-tank. MUJI has attached great importance to the role of designers and regarded designers as advisers of products.

Among them, I feel that there are three jobs in Muji, and one is to put forward my own opinions in design. Mr. Matsui Chusan has just put forward his suggestion. The second is to be the director of the whole product development, and the third is to design each specific product, which is the work of the ordinary product designer. But today, I want to emphasize the first two, the first is the establishment of an advisory committee for Muji, and the other is that the design strategy of an enterprise is entirely assigned to the designer, which is the characteristic of Muji.

As a consultant, what kind of work do I do? Besides the operation itself, I should also suggest what actions should be taken. I will put forward some key words. A more notable example is to find the corresponding products with Muji's vision. Second, four years ago, there was a big earthquake in Japan, which made us understand that eight points of things is enough. Human desire is too much. It is wrong for you to pursue one hundred percent, and there should be a suitable pursuit. In Japan and China, there is an old saying that eight points are enough for food and eight points for things.

This is what we often say in Muji. We search for thousands of mountains and rivers and find many things. Finally, Muji can give you an appropriate solution. That's enough. I want it. In fact, Muji is creating a way of life in China. The most important thing is to put forward this way of life to Chinese consumers. Many consumers have made various attempts, and he feels that if I am with Muji, I will be able to live this way.

In China, we have traveled all over the mountains to find inspiration for Muji design. I have gone to various parts of China to find and have many photos. You can look at it. It looks very interesting. A person will find out his most suitable solution according to the actual situation and the actual location at that time. This is a kind of instinct of human beings, which is very interesting. Looking for MUJI, it is through MUJI such a perspective, from different cultural circles to find products, so not to do, but to find products, this is Muji's original thinking.

For example, what are we looking for? If we just look at some scenery, if we add the MUJI Logo, we will feel it is Muji, which is similar to the magician's practice. For example, there are representative brick walls and grey brick walls in China. According to different points of view, you can see that this is probably a combination of MUJI products. Through this practice, we go around every corner to find MUJI products. For example, I arrived one day. Beijing In the grocery market, we saw a Song Dynasty porcelain, which looked very beautiful. The seller said it was genuine in the Song Dynasty. This is great, but I asked the price is very cheap, so I think it must be a fake.

But I have a thought here. What is my thinking? Maybe this porcelain can be put on the table of the whole world or Japan. It is very cheap. It is not an antique, not a high priced product, but an ordinary tableware. I went to find this kiln and let them produce, this is our way of looking for MUJI.

It is to find out the unique value of Muji from many values, and to regenerate it in the country of origin to make it more usable. That is what we do. For example, when I was in China alone, there were so many things that could adorn our wonderful life. We should not forget this in order to find the beauty of everyday life.

We find things that conform to the concept of Muji, which are actually numerous. No matter when and where you go, you do not always have it everywhere. You must have eyes that will appreciate it at this time.

We will find products that meet our requirements in the world, especially in Asia. This work has been started for 6 years, of course, many of them do not meet our requirements. However, it is through this practice that we find out a lot of simple and simple items and make corresponding products for reference. This is our idea of MUJI products. Or in our lives, some of the common landscapes can also be used as sources of design. For example, I took a lot of photos, one of which we particularly like, which is consistent with the idea of finding MUJI, is that I may see myself in Wuzhen. Underwear A pole of bamboo or wood poles. This is definitely what people will live for. If it is processed into MUJI products, is it very interesting?

　　 MUJI The advantage is that we do not think about things that are common to people. We give them thinking, such as dustpan without handlebars. We have travelled around many places like this and traveled around every corner to find it. People from all over the world will come to our store. They are very happy. He felt that this place seemed to have been seen somewhere, especially the Chinese, who came to our shop and said I had seen it somewhere. Because he thought it was completely in line with the needs of his life, and he felt that it was our MUJI style to discover different values on this thing.

Our trip to MUJI has started in China, and has travelled to so many countries, including these French boxes, and India's metal products, including the curry containers, we have redesigned, and Korean porcelain is very beautiful. When we look around the world, we will bring it back and redesign it and put it in our MUJI shop. So this shop that looks for MUJI is also opening up more and more.

This is a grocery store we found in Korea when we went to Korea. You see, there are a lot of things in it. When we looked for it, it was very hard to win the business network. Looking for things that were in line with our MUJI style from these messy articles was actually a very hard journey. Including this European shop, we have also looked for many beautiful prototypes. When we went to Taiwan, it was quite by chance that we found this kind of medicine pots. We took it as the original form and made our MUJI stuff. We found many old furniture in the Ming Dynasty in China, redesigned with these old furniture as the original form. China is actually a place with many treasures, but these old furniture are very, very expensive. If they are introduced directly, they may also be in different countries, because people in every country have different interests and hobbies. So how to make this old furniture as the original form and create something that conforms to the MUJI flavor is also a test for us. Last September, I made a big exhibition in Shanghai, that is, using these old furniture as the original form, making our MUJI furniture, a very antique gallery. So in this gallery, we have furnished a lot of furniture that we have found, MUJI products we designed.