2015 Spring Lookout: Radiation Protection Clothing Market Is Blowing Up "New Fabric".

Since the civilian use of radiation protection clothing, fabric technology has made innovations to drive the whole industry to make progress. Many people, especially pregnant women, are obsessed with how to choose radiation protection clothing. In fact, as long as we know the fabric technology trend of radiation protection clothing, it is not difficult to choose. The spring of 2015 is not finished, but the whole Radiation protection clothing industry The wind of "new fabric" seems to be getting stronger and stronger.

Wind direction (1): the brand of front-line radiation protection clothing is upgrading and new fabrics emerge one after another.

The first quarter of Baidu industry data show: the domestic front-line anti radiation clothing brand investment in " New fabric The number of searches increased by 37.6% over the same period last year, and the data were attributed to the fierce competition in the industry and the scramble for online access by first-line brands. Among them, Shanghai's "excellent plus", "ten month mommy" and "Tian Xiang" and other new and old brand competition is the most intense.

Wind direction (two) new material, such as double-sided textile, natural fiber, high color silver and so on, has become a hot spot in the market.

Take Shanghai's "plus plus" radiation protection clothing as an example. Silver fiber radiation protection clothing fabric As the representative, it is the most concerned brand in the domestic silver fiber radiation protection clothing market. In the first quarter of 2015, the brand launched "excellent plus double knitted 100% silver fiber", "excellent plus high 100% color silver fiber" and "excellent Fagafaga Canning Don imported 100% silver fiber" and other fabrics, together with last year's hot new silk fabric, 100% silver fiber, radiation protection clothing and other new fabrics, the flow of Baidu search increased dramatically, and the brand awareness increased by 21% compared with the same period last year.

Different opinions: industry innovation adapting to the normal economic environment and breakout in the fierce competition of VS industry

The famous financial observer, Professor Feng Ping, who has been concerned about the domestic textile market for a long time, is constantly showing a new phenomenon to the fabric of the current civil radiation protection clothing industry. It is attributed to the creativity of the whole radiation protection clothing industry under the great economic environment of the country, and firmly believes that the industry will develop healthily and for a long time under the impetus of this innovation. Insiders of the state import and export textile company, who do not want to be named, disagree. The person said that in recent years, due to the weakening of the international market, textile enterprises have been turned into civil wars. Although the radiation protection clothing is a product with Chinese characteristics, it still can not escape the increasingly thin profit situation in the big environment. "Rather than the fabric innovation, it is better than the competition in the whole industry of the radiation protection clothing industry. The big brand hopes to get better living space by improving the quality."