The Secret Of Vitoria Lies In Peace And Danger To Expand New Markets And Get Involved In Sports Women'S Wear.

　　 Vitoria's secret force sports women's dress talk about the future Underwear industry Development

The secret underwear show of Vitoria in 2014 was impressive. However, the development of Wei's underwear industry has already encountered a bottleneck. If we want to further develop, we must expand the new market. This time, when Wei chose sports women's clothing, what will the trend of the future underwear industry develop?

Although the secret of Vitoria, which occupies the 35% underwear market in the US, is almost no competitor, it has begun to look for new growth points in the face of danger. Sportswear 。 It is reported that the sports underwear launched by Wei is priced between 50 and 60 dollars, and sports tights range from 55 to 70 dollars. The price has been matched to the high-end sports underwear market.

With the concept of healthy living prevailing, yoga and other sports are gradually recognized and accepted by urban women. The improvement of living standards makes women exercise. clothing The demand is also rising. Even in the gym, women also want to look good. Therefore, sportswear with functional and beautiful appearance has become the trend.

This phenomenon is also applicable to China's first tier cities, and with the continuous development of economy, women's thinking in the next two or three lines will also be changed. The requirements for underwear and so on will also gradually improve. Underwear manufacturers should do a good job in market research and find out a new market growth point in advance.

In the past 2015-2020 years, China's underwear industry market demand forecast and investment strategic planning analysis report, which is provided by the foresight Industry Research Institute, pointed out that in the past 10 years, China has been Underwear The industry has been gradually improved and mature. At present, there are more than 3000 underwear enterprises in China. Women's underwear products occupy 60% of the underwear market share. Every year, the number of bra sales in China is as high as 300 million, and it still grows at the rate of 20%-30% per year. An Li Fang, Kai Shi Fen, shcer, sirsier and urban beauty are the most famous underwear brands in China, especially the urban beauty. As a fast fashion brand, they have been growing at an alarming rate in recent years, and the retail outlets have covered more than 1000 cities nationwide.

However, under the favorable conditions of rapid development of the underwear industry, the market competition is intense and the market is gradually saturated. Therefore, how to find a new market growth point for rainy days has become a problem that the underwear industry must consider. Sportswear suits the development of the times and the needs of urban women. It is a good direction for development.

With the development of economy, the concept of lingerie culture has been gradually improved, just like clothing. fashion It has become the standard of underwear, and will continue to decide the development of underwear industry in the future. In addition, influenced by the national anti-corruption, many people choose the luxury goods from extroversion, high-end luxury underwear will also get a big development opportunity.