Humen Was Officially Recognized By The State Administration Of Quality Supervision And Quarantine As The "National Leisure Clothing Demonstration Zone".

Recently, the reporter learned from the town of Humen, Dongguan.

By the AQSIQ officially identified as "national clothing (casual wear) industry famous brand building demonstration zone".

According to the relevant person in charge of the Humen town trust Bureau, the AQSIQ launched a pilot project for the establishment of the "national famous brand creation demonstration zone" nationwide, attracting more than 200 parks in more than 30 provinces and cities nationwide to participate in the demonstration area.

Among them, 9 came to the fore, and Humen ranked among them, the only fashion brand demonstration area.

The government strongly supports

"Casual wear is the leading product of Humen's clothing industry. Its production enterprises and market share account for more than 90%."

The official said that the existing clothing and apparel production and processing enterprises in Humen town have more than 2300, supporting enterprises more than 1000, with an annual output value of more than 30 billion yuan.

The market area is about 7 square kilometers, the total operating area is 2 million 450 thousand square meters, there are more than 40 professional markets, and the annual sales volume is over 60 billion yuan.

Over the years, the Humen town government has strongly supported the development of the garment industry.

It is understood that Humen town and the China Textile Industry Federation and many other organizations have built the "Humen garment industry collaborative innovation center", including the national textile fabric Humen Pavilion, the China Textile Industry Federation testing center Humen laboratory, the new Silk Road Fashion publishing center, the YISHION group clothing exhibition center, the Humen clothing technology innovation center, the Humen clothing design and Research Center, the Humen clothing education demonstration base, the Humen clothing brand promotion center, the Humen commercial electricity industrial park and so on ten big platforms, provide the six major public services for the enterprise to research and design, quality inspection, information consultation, personnel training, exhibition logistics and financing services.

At present, the clothing enterprises in Humen present a good development trend.

In the selection, YISHION, Yi Min, Yi Xun, Song Ying, three Yuan Yi you and Lu Di's 6 garment brand enterprises in Humen town were awarded the title of "national clothing (leisure wear) industry famous brand establishment demonstration zone backbone enterprise".

A mature brand training mode has been formed.

According to introduction, Humen is available.

More than 50 thousand, won 2 famous trademarks in China, 16 famous brands and 16 famous brands in Guangdong. Among them, in May 2014, Dongguan new tiger Industrial Co., Ltd. Fieree Tiger Icon was named "China famous trademark", which is second after Humen's "YISHION".

The relevant official of the town's Bureau also told reporters that Humen's clothing and apparel industry has formed a relatively mature brand training mode.

The government and the apparel industry association played an important role.

On the one hand, the apparel industry association is mainly responsible for guiding enterprises to renew their sense of ideas, and encouraging the upgrading of quality and quality of other enterprises through the demonstration of leading enterprises. On the other hand, the government mainly introduces policies to support enterprises in strengthening brand building, and through building public platforms to serve enterprises, at the same time, based on the strong strength of garment industrial clusters, it promotes the competitiveness of the whole cluster enterprises by promoting regional brands.

In fact, as early as 2002, Humen town began to pay attention to the brand training of garment enterprises, and began to implement the brand driving strategy in 2006. A series of administrative measures such as the "Humen town famous brand driving strategy" and "Humen town development support fund management" have been promulgated successively, so as to support the clothing and clothing enterprises to build brands and create famous brands.

"As long as we get the recognition of the national well-known trademarks and Chinese brand products, the government will give us corresponding incentives to encourage us to continue to develop."

One of Humen's leisure enterprises, one of the boss, told reporters that the Humen government has set up a special support fund for the "three 30 million" industry and the development of science and technology to support the development of the local clothing industry.

In addition to holding an annual China (Humen) International Fashion Fair, the Humen town government also organizes local garment enterprises to hold exhibitions in China's apparel and fashion fair, Hongkong fashion week and other industries to help enterprises expand the market, expand brand awareness, promote the ability of independent innovation of small and medium-sized garment enterprises in Humen, and help enterprises solve a series of common technical problems.

Looking forward to the resplendence of Humen's clothing industry

Recognized by the state as the national fashion famous brand demonstration area, it is not only the affirmation of Humen clothing for many years, but also includes the government's expectation of Humen clothing's resplendence.

We should strengthen the guidance of technological pformation and technological upgrading of enterprises, guide enterprises to combine the independent innovation achievements, patents and intellectual property rights with standards creation, and take the road of scientific research industrialization, and vigorously push forward the construction and implementation of standards system, guide leading leading enterprises to form standard alliances, formulate the implementation of alliance standards, improve the industrial technology threshold, standardize the orderly competition among enterprises, upgrade the level of industrial technology, and promote the excellent performance management mode of the leading leading enterprises, and strive to have 2 to 3 brands entering national famous brand names by 2020. About 20 brands have become provincial brand names, and Humen is striving to become the Pearl River Delta clothing and clothing regional brand center, the famous brand name incubator base, the South style clothing weathervane and the trend of casual wear. According to Tan Zhiqiang, director of Humen town trust Bureau, Humen town will set up special funds.

In addition, Humen town will continue to strengthen the dominant position of "casual wear" in the apparel industry cluster of Humen, strengthen the overall publicity of regional brands, form a "casual wear" industrial cluster logo with Humen characteristics, and issue a quality analysis report of garment industry in each quarter. By strengthening the analysis and control of product quality, we will enhance the awareness of brand and quality of small and medium enterprises, and continue to support small and medium enterprises to enhance brand awareness.

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