Designers Lay The Road To Success For Chinese Clothing Brands

How does China brand compare with the international brand?

Then China clothing To create their own unique style, where should inspiration come from? Liu Shanshan, a well-known designer of fashion, pointed out that both the international brand and the design of most brands in China are products of the internationalism style under the Bauhaus design concept, over functioning, over geometric and over freezing. Westerners have studied this stuff thoroughly. What they can't study is national things. Therefore, the integration of Chinese style and western modern design concept is the place where Chinese brands can break through.

At the end of the Shenzhen fashion week in late March, Liu Shanshan ingeniously penetrated the design of Chinese ink painting with rich Chinese elements and walked out of the design idea of Bauhaus unexpectedly.

Designers can not only design, but also make platforms.

Designers can not only design clothes for China. brand It can even exert greater influence through business mode innovation.

Xie Haiping, a famous designer who has been successful in fashion show in London and other international fashion week, has created a new model -- the designer integration platform. He joined the other seven designers in the end of 2014 to create an integrated brand called "one creativity". "We integrate designers and let Chinese designers go out and introduce international designers. Push their works to the market through online and offline mode.

According to Xie Haiping, at present, this platform has set up thousands of square meters of offline designer integration shop, as the incubator of designers, ordering orders every month, and inviting businesses to purchase. Next, they will also set up a direct consumer oriented designer shop, which will directly bring designers' works to the terminal market.

"Design is our biggest advantage. We can start doing dozens of designer products at the same time." Xie Haiping said, "next we will work with design institutes to absorb talented young designers and create a team of ten thousand designers."

Xie Haiping said the "ten thousand designers team" is through their designer platform, for these young students and designer assistants to provide exports, the works to the market, "many students you let him do a lot of goods can not do, but do some single can do very well."

In the first fashion show of Shenzhen fashion week, which was just concluded in March, Xie Haiping and Liu Shanshan's works integrating Chinese culture and modern design were all highly sought after. Latest fashion The main colors on the week. Xie Haiping's designer integration platform has attracted the attention of many designers and purchasers. He has gradually opened up the path of design branding and commercialization.