Some Things About O2O

One

"What community O2O, is it just a errand?"

Lao Liu, thirty-four years old, swallowed his saliva and then said to me, "it's meaningless to run errands. "

For 14 years, O2O, a community with a lot of fire, was described as "meaningless" by Lao Liu.

I couldn't hear it any more, so I had to interrupt. The starting point of these projects is good, but there are some problems in practice. It may be too difficult for some teams. "

Shit. The starting point is not good. "

"So what's the starting point of your project?" I didn't expect Lao Liu's bald and fat men to save the community O2O with a gun. But I admire the insolence of the founder, which reminds me of the old L who makes mobile phones.

"Community O2O can not be to C, to B must be obtained. What's the value of running errands? Somebody else's downstairs needs to be picked up, and you need to give it to him. This kind of O2O is meaningless. It's bullshit. "

Lao Liu is right. Throughout the 14 years of the community O2O, the surviving running errands are more likely to be sent to barreled water, perhaps because the bottled water is not just "go downstairs to pick it up" so easy. In addition, the frequency of barreled water purchase is relatively high. When users buy water in a few days, they can also think of the app used a few days ago. This is very different from the needs of two new mobile phones separated from home appliances, decoration and decoration.

Lao Liu is a man who knows the essence of O2O. No wonder he is full of bullshit. I immediately became interested in what he was going to say next. I didn't expect him to say what a shocking idea he was. I just wanted to figure out what to B's O2O should do.

"Do you ask me how to do to B? How do we do it? Let's do a system. Residents can place orders online, pay online, and get home from work when they go home. Because the order is placed ahead of time, so you don't have to worry about it. "

You wait, Lao Liu. You are talking about large and small offline community stores. What do they have to do with O2O?

"Let's not open a shop! We will provide a system for the existing stores. What do you think you can buy in the canteen, what flowers can you buy? Can you buy large color TV? Now you do this system, as long as the coverage of the cell is wide enough, the number of users is enough, you can find out the residents' consumption habits. "

Lao Liu, you are big data.

"You can gather enough information to predict the future consumption of users. It is predicted that the problem of purchase and sale of canteen will be solved. Does the self-employed person become a scale economy? Is the cost down?

What you say is reasonable. Go ahead and push it, Lao Liu.

Two

Coincidentally, there is more than one old Liu who wants to make O2O into to B project, and the field is certainly not confined to the community. Xiao Huang, a graduate of a prestigious school, once found me and poured out his financing needs.

I don't know if Xiao Huang is eating goods. Anyway, he is a continuous entrepreneur. All the projects he did before was related to catering. He also has a program of brothers, a famous school next to the prestigious school, has been working with him in the field of food and beverage business. Their previous projects were small and profitable, and they had been in newspapers, but now they are back to the old way of entrepreneurship.

"We have to establish a similar European catering logistics in China. "

Youth has ambition. How many restaurant owners do not have to go to the wholesale market to buy vegetables every night at midnight? I thank you on behalf of their hairline.

"It's not enough to give employees. Employees will get kickbacks. It's not good to find suppliers. Often, after a few months, they start to ask for a lot of money. You ran to the market inquiry overnight and found that you had to buy it yourself. "Xiao Huang's tone is firm as if he had been trapped by unscrupulous employees and shameless suppliers for 10 years. I seriously doubt that his previous venture was to open a restaurant and open a house.

I understand the intention of Xiao Huang's pioneering project: "do you want to break the information of monopolistic vegetable prices? Break the information asymmetry so that restaurant owners can directly inquire about the vegetable prices of the local wholesale market online, right? "

"Yes, we should also provide our own logistics so that our bosses can be assured of high quality dishes. If you take the price directly and ask the supplier to order the dishes, the quality they give you will not be guaranteed. "

My heart says, even if we buy vegetables according to the supplier's offer, the quality is never guaranteed. However, Xiao Huang, how do you guarantee the quality?

"We will set up our own quality inspection process, through a series of tests to determine the freshness and contamination of dishes and grade according to their quality. We will do some rough processing of dishes and deliver goods to restaurants with self built logistics. "

I pondered that Xiao Huang might need to link up with the vegetable growers himself, build factories himself, and build a large truck to run every day on the highway from Beijing suburb to the second ring road.

"You first do Beijing?" "yes, let's start with Beijing." "

Even if I did Beijing first, I would not be able to do this project without a million dollars.

"Xiao Huang, I'll make sure again: do you want to turn me into an angel wheel?"

"Yes. "

Xiao Huang, I like your train of thought very much. If this project can be made, it is really a virtue. Although the staff responsible for purchasing are unemployed, fresh suppliers are going to curse, sales of hair dyes and hair dyes will also drop. At least, the restaurant owners in their thirties will no longer need to be regarded as more than 50 year old masters.

However, it is hard for investors to invest in the difficulty and twists and turns of the project. Don't give up, yellow sauce.

　 Three

Of course, not all O2O projects can't be done. In the summer of 2014, I saw Xiao Zhang, a O2O eyeglasses. At that time, he just got the about one million angel investment and was speeding up his expansion.

After graduating from Xiao Zhang for a few years, there was no special cattle channel, and the team was patchwork together. This is the worst start of business. In general, such entrepreneurs will be able to retreat before financing.

To ask why he can get financing, I can only say that although the idea in the venture capital circle is the least valuable, there is still a difference between the best idea and the general idea.

First, he unequivocally discovered the pain point. Consumers buy glasses under the line. They need to go to the optician shop optometry, go home and store the four errands. Obviously, even if the meaning of O2O lens is only for helping the kids to run errands, the other four legs of the O2O will be pretty good.

Secondly, the eyeglasses industry itself has been very late, practitioners are young and young, and the elderly are not willing to make progress. The shops under the line are expensive, and the sales are dismal. Regardless of the industry itself or the needs of consumers, the glasses industry needs to be further reformed.

I was very optimistic about Xiao Zhang's project, but I was worried about his team. A few months later, Xiao Zhang really set up a new team and even got a new round of financing. Once again, I saw him in high spirits and talked a few words. It turned out that the whole project had become new.

Once, the core of the project described by Xiao Zhang is:

"No entity stores, O2O optometry, O2O distribution. Cooperate with glasses manufacturers to achieve on-demand inventory management. "

Now, the project has turned into:

"We have developed student agents in this school, and student agents have also been developed in that school, and here, here and here... "

What I want to do at the moment is to find Lao Liu to pour out my pain in exchange for a "bullshit" curse.

It is a wonderful closed loop to connect consumers and manufacturers, cancel entity stores, cancel stock and save costs.

My brain's vision of the eyeglasses industry is: when I need to buy glasses, I place orders online through a certain platform. Optometrists on the platform come to optometry and return the results to the assembly of spectacles. There is a small eyeglass that belongs to me on the assembly line that runs day and night, and it will be sent to me by platform logistics in the near future. After I try it on, I find that the degree, pupil distance or something else is not suitable, which can be easily returned, and the glasses will be sold to the right person according to the database discount.

Now, in these links, I have inserted a lot of student agents into my life. If you ask me for support, I will have to answer "too young".