Why Are There New Consumption Trends For Men'S Clothing?

The new fashion trend of men's wear, the domestic men's brand is keen on a more narrow market, which seems to be against the common sense.

However, according to Daivd Shah, a senior industry expert and the head of fashion magazine "VIEW", the NEW FASHION in European and American male fashion consumption and the consumption appeal advocated by the domestic men's wear brand are actually not contradictory.

Daivd Shah explained in an interview with reporters: "the trend of the trend of European and American men's wear in the east still needs a process. Asian men, including Chinese men, are still willing to wear broad orthodoxy.

A serious necktie does not mean that the fashion consumption trend of men's clothing in China runs counter to the trend, because society needs men to dress like this, so there is still a market for such products.

In Europe and the United States, with the slow pace of social and economic development, the unemployment rate of men has increased year by year. At the same time, there are more and more job opportunities for women with good educational background.

Especially during the "economic depression" of the past 5 years, the number of men who lost their jobs is increasing. No matter family status or social status is much worse than before, men are confused and how should they position themselves?

Positions and titles in a company are no longer so important.

Men change their jobs every two or three years instead of keeping them as a lifetime post.

Daivd Shah also exemplified the changing roles of men in society.

(David Beckham), Bruce Willis (Bruce Willis) and Brand Pitt (Brad Pitt), all of these stars who had appeared in tough men all became "soft". They preferred to show people that they were the father of a child, not just the heroes on screen.

In the news reports, the stars have more children out of the street, and they often see Beckham taking children to see the show.

Daivd Shah said, in fact, this is a new image that men are willing to set before the public, showing the side of returning to family life.

It is because of changes in social relations that men have more time to consider their personal problems, such as thinking about how to dress up, how to make themselves more attractive, and spend money on improving the quality of life rather than being completely crowded with work.

Therefore, the trend of male fashion in Europe and the United States has changed from a serious gentleman to a more urban lifestyle.