Sports Industry Opens Up Public Funding And Other Financing Methods.

As the sports industry ushering in new opportunities for development, how to invest in the development process has also attracted the attention of the market.

According to statistics, from the sports related listed companies that have released the 2014 annual report, only 15 companies made 2 losses last year, and 5 companies' net profit declined year by year.

In fact, since the second half of last year, the development of sports in China has risen to the level of national strategy, and the curtain of reform has officially opened.

Among them, listed companies such as "noble bird", "Xun Xing share" and "Pathfinder" began to compete for the layout of the sports industry, and the companies such as music sports, Hua CE film and television company also began to take action.

In October last year, the State Council issued some opinions on accelerating the development of sports industry to promote sports consumption, which is a clear signal for the pformation of sports industry.

By 2025, the sports industry system with reasonable layout, perfect functions and various categories has been basically established. The total scale of sports industry is more than 5 trillion yuan.

Up to now, 19 provinces and municipalities have formulated opinions on accelerating the development of sports industry. 26 provinces and municipalities have formulated the sports industry development plan or the sports industry has been included in the local social and economic development plan, and 11 provinces and cities have established the provincial sports industry association or industrial group.

It is understood that in the sports chain, such as Pathfinder, noble bird, national brigade, Yao Ji poker, China happiness, etc., people in the sports chain or outsiders have arranged this investment banquet in advance by more than one trillion yuan through acquisition and establishment of industrial funds.

According to the Research Report of China Merchants Securities, 2015 will be a critical year for major changes in the industry. It has entered the stage of substantive implementation quickly from the stage of policy anticipation, the continuous improvement of the management system, the movement of resources and interests of the games, the vigorous increase in the participation of the private sector in the society, and the growth events such as basket volleyball and winter events will also burst into vitality, and the environment will be pformed into a professional sports media leading company to build up a warm soil through the industrial value chain.

Anson securities

Analyst Yang Wenshuo told reporters that the sports market is still developing rapidly, and in the content consumer market, sports are dominated by its users' stickiness and scarcity.

Take sports sponsorship as an example. In 2014, the growth rate of global sports sponsorship market was 13.20%, much higher than that of GDP growth rate by 2.80%.

And in the Asia Pacific market, sports

The market growth rate is 15.40%, and the GDP growth rate is 4.10%.

The above opinions mentioned that we should encourage social capital to enter the field of sports industry, build sports facilities, develop sports products and provide sports services.

Further expand sports industry investment and financing channels, support eligible sports products, services and other enterprises listed.

The huge market capacity of the sports industry needs to be developed.

Enthusiasm.

How to invest in sports industry is also becoming a more concerned issue in the industry.

Liang, Yu Yang, secretary general and co founder of China Innovation and incubation platform, told reporters that "crowd raising" is not only a way to quickly accumulate funds and high-quality resources, but also effectively avoid the investment risk of sports industry at this stage.

It is in the view of the ocean that it is hoped that they can grow together with entrepreneurial projects and enterprises by aggregating investment institutions, listed companies and practitioners.

Not only can it make the start-up company have greater flexibility in the direction of enterprise development, but also diversified investors will put forward different industrial needs for entrepreneurs, and diversified development proposals to comprehensively optimize entrepreneurs, which will be a good docking.

What needs to be mentioned is that under the background of "Internet + +", the sports industry will also usher in this change.

Yang Renwen, principal analyst of Founder sports industry, also told reporters at the conference that China's sports industry is still a virgin land. It will be a new industry in the mobile Internet age. O2O will lead the Chinese sports industry to remodel its business model.