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    Xinjiang Exhibition Economy Has Strong Power.

    2015/4/27 21:11:00 26

    XinjiangConvention And ExhibitionEconomy

    Every year, numerous exhibitions will make people's lives colorful. But every year, there are always people who applaud, and there are always people who say it is not good. The exhibition will continue in this good and bad way. In fact, the exhibition has played an important role in human life from ancient times to the present. Its essence is similar to the township's "Millennium holiday", which is a commodity concentrated exchange market. At a fixed time, exhibitors from all parts of the country and enterprises in the territory gathered together from all sides, and helped the exhibition to play the stage. Liu Chuanwu, chairman of China and international business consulting organization, said: "although many exhibitions, but it may not be able to form economic effects, for Xinjiang's exhibition, how to do an influential exhibition is a question worth pondering."

    Exhibition economy refers to an economic phenomenon and economic action that brings direct or indirect economic and social benefits through holding various forms of conferences and exhibitions. High end meetings can play a role of advocacy and publicity, and exhibitions, negotiations and other useful uses promote pragmatic cooperation. In recent years, China has become the new favorite of the international exhibition industry with its "first world factory" and the second largest world economy.

    "In recent years, through cooperation with China Asia Europe Expo and Western China Exposition, I really feel the pulling effect of large-scale exhibitions on regional, urban economic development and domestic and international influence. Many people have been to Nanning, and will be amazed at the face of the city. "China ASEAN Expo is a must." Liu Chuanwu, who has many years of experience in exhibitions, told reporters.

    In 2011, when the Urumqi International Trade Fair was upgraded to China Asia Europe exposition, the change of Urumqi city was changing rapidly. Urumqi as a center of regional trade, investment, logistics and finance was gradually forming.

    "The biggest attraction for exhibitors in the past is to harvest new ones. Order But now, the chance to get orders through exhibition is no longer an important criterion for enterprises to measure whether they are participating or not. A company responsible for exhibitors in Guangdong Province said in an interview with reporters that enterprises are now exhibiting mainly to understand the market, release new products and further communicate with old customers.

    "Recently I went to Yangling agricultural high school in Shaanxi. I was shocked. A modern agricultural demonstration area at a prefecture level participated in five days and 1 million 500 thousand people. The guests and enterprises from Central Asia, Russia, and other agricultural fields from Europe, America, Africa and other Asian countries attended the meeting. In short, Yang Lingnong Gao became a brand. I think such a very loud exhibition has strong suction power. Liu Chuanwu said.

    Exhibition economy, as an important part of China's socialist market economy, faces new history. Development opportunities Only by persisting in the market economy, correctly handling the relationship between the market and the government, respecting the market economy law of the market deciding the allocation of resources, and further stimulating the creativity of the market participants, can we promote the sustained and healthy development of the exhibition economy and make a due contribution to the national economic and social development. However, there are still many deficiencies in terms of market development and the role played by government functions. In the final analysis, it is the direct result of offside, absence and dislocation of government functions. These problems have affected the development of exhibition economy to a certain extent.

    Liu Chuanwu believes that, first, some local governments do not attach much importance to the role played by the exhibition industry. In particular, the forums and seminars are relatively empty. Two, it is difficult for some large scale business complexes built by enterprises to maintain a lasting heat, which is cooled by heat and cold, or "ghost city". Forums and seminars can be done very well. A place can combine its own characteristics, advantages and main development directions to create domestic or international forums. Through high-level, professional and business people's participation, it can not only play a role in expanding the influence and publicity of the region, but also in line with new planning and new initiatives, such as the establishment of special economic zones and the creation of central positions.

    "Many large Trade City Taking advantage (policy oriented, geographical location) is very good, but the forum is also good, do not have a systematic plan for the exhibition, grasp the East, catch up with it today, organize an activity tomorrow, do an activity, rely on their sporadic activities and some local government's external resources, they do not have a fixed target group, and there is no stable investment channel. "Professional people do professional things," which is what everyone is talking about, but the government is willing to do it in person. It is a common problem that many enterprises still have to do their own business. Liu Chuanwu said.


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