Join The Brand Clothing Section You Must Know The Marketing Strategy.

As we all know, in the operation process of garment enterprises, the key is the careful construction of the terminal shops.

If a variety of clothing marketing strategies of enterprises can not finally land on the terminal shop, the performance improvement will be impossible, and input and output will be low.

Many enterprises are trapped in the bottleneck of development. One of the important reasons is that they fail to grasp the key to improving their performance.

So, what is the key, terminal?

Clothing marketing strategy.

No matter what kind of operation strategy the enterprise implements, if we fail to grasp the final link with the consumer, then all efforts will be lost.

In recent years, China's local garment enterprises have made remarkable achievements, especially in China.

Cards,

In the field of casual wear and footwear, many well-known brands have sprung up, and industrial clusters have also been formed.

However, we have found an astonishing conclusion that although these well-known brands have set us a successful example, these successful marketing strategies have limited guiding significance for latecomers.

To sum up, there are 3 main successful clothing marketing strategies for famous brands in domestic clothing industry.

1, to win by opening stores: when many enterprises and brands were still immersed in the wholesale sale through agents or entering the shopping mall, some enterprising and courageous enterprises began their "enclosure movement" in the national market, vigorously opened their own stores, and formed an expansion mode of "opening more stores, opening large stores and opening up good stores", thus rapidly establishing the channel advantage and brand influence.

2, rely on communication to win: in the implementation of the "enclosure movement", with the help of "

In the fashion marketing strategy of endorsement + CCTV advertising, many garment enterprises set off a vigorous brand building campaign in the whole country, and at the same time promoted the opening speed of the franchised stores.

3, rely on products to win: these enterprises rely on opening stores and disseminate rapidly to occupy the market heights. Then, through the well-known designers and designers at home and abroad, they continue to innovate in product research and development, in order to match the increasing number of franchised stores and mass advertising, and strive to make products conform to the brand concept and image.

Today, if there is

The cost of opening the shop today is not the same as that of the same year. In terms of communication, not only the cost is rising, the media is also diversified and fragmented, but the traditional mode of delivery is greatly reduced; there is no sales and brand support in the product aspect, and how to talk about the R & D capability.

In short, the successful clothing marketing strategy in the past is no longer applicable in the present and future. Only by jumping out of the past thinking mode can we create a blue ocean.