• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas Announces A 5 Year Strategic Pformation Plan

    2015/5/8 10:00:00 30

    AdidasBrandMarketingFashion

    Herbert Heiner, group CEO, who had been thrown out of business by poor performance, said: "we have a good start this year.

    Adidas

    And the two brands of Reebok are growing strong.

    With innovative sports performance (Performance, the most common three bar) series of products, fashion style design and highly interactive.

    Marketing Management

    Publicity, we have brought surprises to consumers around the world.

    He also specifically clarified that Reebok won't be sold by Adidas this quarter with high digit revenue growth: "dumping Reebok at this stage is a foolish act."

    10 years ago, in order to open up the US market, Adidas sold 3 billion 100 million euros to acquire Reebok brand. However, because Reebok's performance can only maintain a weak growth year after year, it is difficult to catch up with Under Armour in the field of fitness after repositioning. At the end of 2014, the market once heard the news that the brand would be sold again.

    High revenue growth may also be a sweet illusion of higher marketing investment. Earnings data point out that Adidas's operating expenditure reached 1 billion 700 million euros in the past quarter, up 15% over the same period last year, and a considerable part of it was spent on larger scale marketing.

    In the first quarter, Adidas's marketing expenditure reached 5 million 540 thousand euros, an increase of 26% over the same period last year.

    After 18 consecutive months of downturn, Adidas put forward a 5 year period in March.

    Strategic pformation

    The plan is to speed up the listing of products.

    Online shopping

    Channel, open and cooperative strategy, as well as retail sales and sales of six key cities in Losangeles, New York, Shanghai and Tokyo, improve Adidas's image in the consumer's mind.

    Recently, Adidas's cooperation with Spotify, an online music service provider, can be regarded as an example: the two sides have built a mobile phone application called Adidas Go, using iPhone sensors to understand the movement rhythm of users, and to select the rhythm appropriate music from the library.

    For the group's overall performance this year, Adidas has maintained relatively low expectations, targeting a median single digit revenue growth and a gross margin of 47.5%-48.5%.

    • Related reading

    傳統服裝業轉型危機 森馬走“品牌+電商”新道路

    Market trend
    |
    2015/5/8 9:50:00
    104

    意大利去年進口中國紡織品及原料破60億美元

    Market trend
    |
    2015/5/7 9:47:00
    38

    "Made In China 2025" And "Internet +" Help Textile Industry Upgrading

    Market trend
    |
    2015/5/7 9:05:00
    53

    Eastern Silk Market: Sales Volume Decreased Significantly

    Market trend
    |
    2015/5/6 19:16:00
    35

    Textile And Garment Industry Actively Promotes Industrial Upgrading And Quickening Integration Into "Internet +"

    Market trend
    |
    2015/5/6 8:53:00
    18
    Read the next article

    Bottega Veneta 2016 Holiday Series

    In the twinkling of an eye, 2015 is over half, and the 2016 early spring series of big brands will come again. How can you miss Bottega Veneta? Let's take a look with Xiaobian.

    主站蜘蛛池模板: 性xxxxx大片免费视频| 色橹橹欧美在线观看视频高清| 欧美激情视频一区二区三区| 夜夜揉揉日日人人视频| 人妻中文字幕乱人伦在线| blacked欧美一区二区| 男男同志chinese中年壮汉| 好男人官网在线观看免费播放| 免费无码又爽又刺激高潮| www.亚洲日本| 男人边吃奶边做弄进去免费视频| 天天做天天爱天天爽综合网| 人妻体内射精一区二区| 97色偷偷色噜噜狠狠爱网站97| 欧美老熟妇xB水多毛多| 国产精品无码免费播放| 亚洲aⅴ在线无码播放毛片一线天| 777精品成人影院| 日韩免费观看的一级毛片| 国产人妖视频一区二区| 中文字幕国产在线| 精品久久久久久亚洲精品| 天天爽天天碰狠狠添| 亚洲毛片免费观看| 草草影院www色欧美极品| 最近免费中文字幕视频高清在线看| 国产成人精品视频一区| 久久久精品2019中文字幕之3| 美美女高清毛片视频免费观看| 小受被多男摁住—灌浓精| 亚洲精品网站在线观看不卡无广告| 777爽死你无码免费看一二区| 欧美一区二区三区免费不卡| 国产公妇仑乱在线观看| 三个馊子伦着玩小说冫夏妙晴| 国产精品videossex另类| 亚洲日本国产精华液| 精品brazzers欧美教师| 日本chinese人妖video| 免费看污污的网站| 91精品国产一区|