Nike CEO Will Continue To Cooperate With Apple

According to the visit made by CNBC and Nike CEO Mark Parker, they are still "working with apple and other partners" and say that you can "expect more from apple and Nike (cooperation / product), two great brands with many potential and opportunities."

In addition, he revealed

At present, there are more than 60 million users, and it is a large digital community.

However, Parker has never shown that the two brands will cooperate with software or hardware, nor will they know when it will be announced.

According to reports, Nike has developed in 2014.

There were only 15 left over at the time, and they should have stopped developing FuelBand.

And as the biggest supporter of FuelBand and Nike+app in the past.

Also have their own Apple Watch as the hardware to promote their own fitness app, so you will also doubt whether the relationship between Nike and Apple is over - the answer is not.

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Besides LV, Gucci, also a luxury brand, has been forced to cancel many trademark rights.

Because of the similar "G" letter trademark, Gucci sued Guess trademark infringement in New York, Milan, Paris and other places, but the process did not seem so smooth.

In May 2013, the Milan court declared that "Gucci filed a lawsuit against Guess trademark infringement case, rejected all compensation claims of Guccio Gucci SpA of Florence brand under the Gucci brand. At the same time, it also cancelled the registered trademark of Gucci rhombus" G "letter logo and Flora.

In March 2015, the Paris court rejected Gucci's claim for compensation of 55 million euros for Guess, on the contrary, the brand was asked to pay the euro Guess30000.

In addition, the court also ruled that Gucci's three "G" logo was invalid, and Gucci had no right to use these trademarks exclusively.

Luxury brand Burberry also suffered trademark disputes in China.

Lu Bi Da polo, a privately owned leather goods company in Shenzhen, China, has applied for the cancellation of the trademark right of Burberry "grid graph".

In November 2013, the classic lattice graphic trademark was revoked by the Trademark Office of the State Administration for Industry and Commerce on the grounds that it has not been used in China for 3 years.

Similarly, the luxury brand has also been ruled out by the cancellation of trademark rights, but Zhou Ting, President of the luxury goods expert and the Institute of wealth quality, thinks that the LV checkerboard event is totally different from the other two cases.

"The case of infringement caused by similarity between brand names is what we often see."

But this time, LV is forced to cancel the chessboard trademark, which is under the pressure of consumers.

The main reason is that it does not fight against counterfeiting for a long time, or is unable to fight against fake products, which leads to the proliferation of counterfeit goods.

When counterfeit goods are rampant, the brand's unique logo meaning will disappear as well as consumers will stay away from the brand.

The Chinese market is one of its biggest markets. In this market, counterfeit goods are rampant and the greatest harm is to the brand.

Zhou Ting said.

According to the wealth Research Institute's 2012 China luxury report and the 2014 China luxury report, LV has always ranked first in the "luxury brand counterfeit visibility list". "A large number of fake goods have made the luxury goods completely popular, no longer have a sense of mystery, and the attractiveness of consumers is decreasing."

The survey showed that more than 90% of consumers said they would not buy a large number of luxury goods brands with counterfeit goods, and the higher the consumers, the more luxury consumers would not buy fake goods.

Only 18.8% of the first tier cities in China, including Beijing, Shanghai, Guangzhou and Shenzhen, say Louis Weedon is the most luxury brand they aspire to, according to the Financial Times's China investment reference.