XTEP International Will Increase Football Products With Policies

Ding Shuibo stressed that, although the company's retail sales growth in the mainland is slowing down, the retail sales of sporting goods are better than the last two years, and he said the company will launch a new one in the second half of the year.

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Yesterday announced that according to the domestic policy of increasing support for sports industry development, the company plans to increase production of football related products and increase publicity.

Ding Shuibo, chairman of the company, expects total advertising expenditure to account for about 11% to 13% of total sales this year.

It is expected to maintain a level of nearly 40%.

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According to the overall trend of China made 2025 and "Internet +", the textile industry will focus on intelligent manufacturing and vigorously promote Internet applications.

Cao Xuejun, director of textile department of the consumer goods industry department of the Ministry of industry and information technology, delivered a keynote speech on the pformation and upgrading of the "Internet +" textile industry at the 2015 China Textile Innovation annual meeting, Keqiao summit.

Cao Xuejun said that "intelligent building leads the industry interconnection", making the concept of "Internet +" rapidly popularizing. It has made China ushered in a major opportunity for pformation and upgrading of traditional industries. It has important strategic and practical significance for accelerating the pformation of China's economic and social development mode and building new competitive advantages under the new normal.

She talked about the impact of "Internet +" on the society, the opportunities brought to the textile industry and the three aspects of promoting the integration and development of the textile industry and the Internet.

First, the Internet has had an important impact on our way of life.

The popularity of the Internet has led to the development of the electricity supplier. In 2014, there were 650 million Internet users in China, 360 million online shopping users, 25% of them launched online sales, nearly 13 trillion of e-commerce pactions, and nearly 3 trillion of personal online shopping.

The textile industry has made significant progress in the Internet application. The digital workshop, intelligent energy management and control system, and the deep interaction between brand enterprises and consumers have brought new opportunities for the pformation and upgrading of the textile industry.

Two, the Internet brings great opportunities to the textile industry.

Vigorously promoting the integration of the Internet, information technology and textile industry in the textile industry can greatly enhance the level of collaborative innovation, precision manufacturing and meticulous management in the industry, optimize the supply chain, and promote the pformation of the textile industry towards high-end, intelligent, green and service-oriented, and accelerate the pace of building a strong manufacturing nation.

The Internet will promote the extension of textile manufacturing to service.

In the process of popularization and application of the Internet, textile enterprises can integrate their own experience and derive suppliers of information systems and systematic solutions, forming new growth points for enterprises, and providing better services for enterprises to expand their core businesses.

Three, vigorously promote the integration and development of textile industry and Internet technology.

This is an important task for the pformation and upgrading of the textile industry in the future. From the current situation of the integration of manufacturing and informatization, China's textile industry is catching up with the 3 stage of the pilot 4 in comparison with the German industrial 4 system.

Cao Xuejun also pointed out that, first, we should strengthen the technological foundation, promote the development of key technologies and equipment for intelligent manufacturing, focus on intelligent production equipment, intelligent control of production process, replacement of key post robots, intelligent distribution of workshop and packaging facilities, strengthen independent innovation, closely track information technology, industrial cloud computing and other technical trends, and form an Internet application and technology system, which is the key to developing textile industry and vigorously promoting intelligent manufacturing in textile industry.

Two is to strengthen the pilot demonstration, according to the characteristics of different industries of textile and clothing, organize personalized customization, intelligent workshop, intelligent factory, intelligent service demonstration, expand the application and popularization of the textile industry.

The three is to foster industry service platform, improve the Internet application ability of the industry, vigorously cultivate the professional system service providers, provide information application and systematic solutions, provide services for the vast number of textile and garment enterprises to apply the Internet, support the industrial innovation alliance, and build an efficient and innovative service system to promote the integration of industry upstream and downstream, and the integration of industry, University and research resources.