H&M Launches New Concept Of Environmental Protection And Continues To Strengthen Renewable Energy

From the old clothes recycling plan to the environmental conscious action limited series released.

What is the concept of environmental protection? What is the market acceptance of the products produced around this concept? What are the new initiatives of the enterprise in environmental protection in the future? The reporter interviewed H&M brand PR Director Amy.

Reporter: this spring is launched again.

What is the background and purpose of the action series?

Amy: actually, we have been doing environmental protection series for many years.

2010 was the first time, and it was launched every year.

In 2010, we launched an environmental protection series, which is suitable for everyday wear.

And in 2012, we launched two series, one is the general money, the other is the limited amount, the limited amount of money is relatively stronger than the design, there will be dress money, suitable for Party and red carpet.

By this year, we did not specifically highlight and emphasize the General paragraph of environmental protection, because environmental protection is not unreachable. It does not need to push a series every year.

So from this year, our environmental protection general series will be integrated into our year-round products, including men's clothing,

And children's clothing.

As you can see, the green tag is our environmentally friendly clothes.

The environmental conscious action series is what we do every year, but there are different design inspirations every year. Like this year, we are focusing on Japanese ink painting and African decorative concept.

Then, in terms of fabric, this year added renewable beads.

Reporter: what is the market reaction after the launch of the general H&M environmental protection series? Will it be more expensive than other similar products?

Amy: the price range of the environmental protection series is similar to that of the ordinary clothes.

After being released, we find that its popularity is increasing every year. Of course, this year, we did not stress that this is an ordinary environmental protection series of clothes.

We hope that by 2020, our clothes can be made of environmentally-friendly fabrics, so it will not be specially emphasized that this is an environmental protection series.

The environmental conscious action series thinks that its design sense is relatively strong, so it is also a small group of people to buy, so for this series, we want to convey that there are many kinds of environmental protection fabrics, it can also design many gorgeous clothes, and environmental protection and fashion can coexist.

Reporter: will the cost of the clothes made of environmentally friendly fabrics be cheaper or more expensive?

Amy: at present, I haven't got the exact data on cost.

But for us, if the cost is relatively high, we are willing to sacrifice profits to promote the concept of environmental protection. At the same time, we hope that other clothing brands will join us in purchasing environmentally friendly fabrics.

Because if you do it together, the amount of the order will increase, and the average cost is lower.

Therefore, as clothing brands, more willing to set up environmentally friendly fabrics, will drive the entire supply chain, cotton farmers will be more willing to grow sustainable cotton.

So we hope that this is a benign cycle, which can lower the cost.

Reporter: next, in environmental protection, what new initiatives will H&M take?

Amy: first, in 2012, we announced the list of our suppliers, because we do not have our own factories. We have published the list of suppliers. We hope that both the media and the public can supervise pparently and pparently in quality supervision and control. Anyone can run to our factory to see if this is the case.

Not only that, we also announced the list of our two tier suppliers, that is to say, we have strict standards for our suppliers, but we have a corresponding standard for their sub suppliers. We also hope to promote the progress of the industry through open and pparent.

Secondly, in the old clothes recycling program, since the start of 2013, H&M has recovered 13000 tons of old clothes from the world, that is, 65 million T-shirts. This year we have 3 times the number of clothes made from the old clothes recycling plan.

Finally, continue to strengthen renewable energy, that is, the use of solar power, hydropower and so on.

So far, the proportion of our renewable energy use is 27%. We hope that by the end of 2015, the proportion of renewable energy use will reach 80%.