Global Luxury Brand Performance Growth Highlights In Japan

It is reported that after the territorial dispute between China and Japan, Chinese tourists visiting Japan fell at a time.

However, after the depreciation of the yen last year, the trend reversed again.

This is also the call of Japan's soft power. The younger generation of China is more concerned about Japanese fashion.

According to the newly released luxury goods giant's earnings report, the Japanese market has become an almost unanimous highlight, and has achieved extraordinary growth.

Hermes International said that the company's first quarter sales increased by 18.9%, showing sustained growth in all regions of the world, including Japan. Compared with the same period last year, the Japanese region has ushered in a two digit high growth rate.

The two brands BottegaVeneta and Yves Saint Laurent of the luxury sector under Kai Yun group also performed well in Japan, which increased by 22% compared to sales. The Burberry market witnessed a low single digit growth in the same store sales in Asia Pacific region, with only one digit growth in China and South Korea, while the same store sales in Hongkong also showed a single digit decline, but the same store sales in Japan increased by more than 30%.

According to PRADA's 2014 full year earnings report, the Chinese market was dismal, but the Japanese market continued to grow.

According to the bain consultancy data report, although the sales in the mainland market dropped, Chinese consumers went abroad to spend a lot of money, including mainland sales, purchasing and outbound purchases. The total consumption of Chinese luxury goods in 2014 was about 380 billion yuan, up 9% over the same period last year.

The scale of luxury shopping market reached 550-750 billion yuan.

Because of the price advantage brought by exchange rate, Japan and Europe have become the main destinations for Chinese tourists to buy luxury brands.

According to statistics from Japan's Tourism Bureau, the total number of visitors to Japan in February this year was 1 million 380 thousand, of which 360 thousand came from China, the largest number of visitors to Japan.

Cold February and severe summer August are all Japanese.

During the off-season, a large number of Chinese tourists poured in, and Japanese businesses were relieved.

Recently, many Japanese media have studied the consumption patterns of Chinese tourists. They have created a synonym for Chinese tourists' crazy shopping behavior: "pop buying".

The Japanese economy magazine published an article that indicated that the average consumption of Japanese tourists is 200 thousand yen (about 10408 yuan), which is twice as high as that of other foreign tourists.

The most popular Chinese tourists are health products and cosmetics, followed by the Japanese toilet seats and electric rice cookers.

Fourth of them are bags and costumes.

Citing reports

Major shopping streets, such as Ginza, Shinjuku and Ueno, have set up duty-free counters for Chinese tourists recently.

The Ginza branch, often visited by the Chinese tourist group, has hired many Chinese receptionist to receive Chinese tours.

The owner of a trunk shop in Ginza is delighted to see a large number of Chinese tourists patronizing. He told reporters: "Chinese tourists bought them on Ginza street, and could not afford to buy them.

I am here

I have never seen such a grand occasion in the leather business for so many years. "

Japan's NHK TV recently released statistics that a foreign tourist can spend 150 thousand yen (7800 yuan) in Japan, so that the consumption of 10 foreign tourists in Japan will exceed the domestic consumption of a Japanese in a year.

Japan's tourism and Tourism Bureau has predicted that this summer vacation (July and August) will once again have a hot Chinese outing. Successive flights between major cities and Japan have been scheduled to increase this summer, with shuttle flights up to 100 times a week.

Japan's Tourism Association said it should continue to attract Chinese tourists to enter the country. It believes that there is still room for Japanese tourists to attract Chinese tourists.

Last year, the number of Chinese tourists to Japan was 2 million 400 thousand, which is far less than the number of Chinese tourists traveling to Korea and Europe and America and Southeast Asian countries.