Reduction Of Import Tariff Rate Leads To "Run Away" Price Of Luxury Goods

Recently, the Ministry of Finance announced on the website that since June 1, 2015, China will reduce the import tariff rate of some consumer goods such as clothing, footwear, skin care products, diapers and so on, with an average decline of more than 50%.

In this adjustment, import tariffs on suits and fur clothing will be reduced from 14%-23% to 7%-10%, import tariffs on boots, sports shoes and so on will be reduced from 12% to 22%-24%, the import tariff of diapers will be reduced from 7.5% to 2%, and the import tariff of skin care products will be reduced from 5% to 2%.

In 2014, the global luxury consumption of Chinese consumers reached 106 billion US dollars, accounting for 46% of the global luxury consumption. It is still the world's largest luxury consumer group. However, the consumption of luxury goods in China decreased by 11% over the same period last year, to 25 billion dollars, that is to say, 76% of luxury goods consumption occurred outside the country. The reason is very simple, that is, the difference between luxury goods at home and abroad is huge.

Therefore, there has been an appeal in the market to reduce consumer goods tariffs.

The import tariff is really going down, that is, the cost is reduced, then will the imported luxury goods and high-end cosmetics be cut? Yesterday, the reporter interviewed several shopping malls in Nanjing, and the shopping malls all said that it was decided by the brand side.

Reporters and several brands of public relations department, they speak more cautious, they said, specifically how to price, headquarters will have plans, at least, at present, has not heard the news of price cuts.

But people who are concerned about Nanjing's business have told reporters that in fact, in the domestic market, luxury goods have begun to "run away" in price. The first thing to do is Chanel. At the end of 3, Chanel announced that from April 8th, three classic handbags of 11.12, 2.55 and Boy will be priced.

In China, price declines rose in Europe, with an official decline of 20% in China.

The price of 11.12 is reduced from 38000 yuan to 30 thousand yuan.

From 32700 yuan to 26000 yuan.

The highest price difference of each package reached about 8000 yuan.

After that, there are quite a few.

News of the coming price cuts, such as Prada (Prada), Versace (Versace) and other brands, also once came to the media to reduce prices in China.

But the first thing to do is GUCCI. Since May 20th, the sale has been launched, and some of the products have been sold for half off.

Photos of the long queue at the gate.

Yesterday afternoon, the reporter came to the GUCCI store of the German base. Although it was on Monday, the doorway was still lined up. The staff at the door told reporters that "today is not bad. There are more people on Saturday and Sunday. Most people are on the first day of the 20 discount, and the people in the queue have circled three times."

Reporters saw, including some bags, women's wear, shoes are double.

A shopping mall manager in Nanjing told reporters that not only luxury goods, but also some high-end cosmetics, prices were also quietly loosened, like the VIP section of the Central Mall recently, buying 100 yuan to 18 yuan cosmetics cash coupons, can be used on the spot, including Lancome, Biotherm all brands to participate.

In the past, these brands generally did not participate in the return activities of shopping malls.