MOFCOM Encourages Cooperation Between Traditional Shops And E-Commerce Providers

Wang Shouwen, Vice Minister of Commerce, said today that the Ministry of Commerce recently attached great importance to the construction of physical stores.

The Ministry of Commerce encourages cooperation between traditional shops and online stores, and e-commerce, so as to achieve 02O pactions.

The State Council Information Office today held a regular briefing session of the State Council policy. Shi Yaobin, Vice Minister of finance, deputy director of the General Administration of customs, Lu Bu Jun and relevant responsible comrades of the Ministry of Commerce, introduced the policies and measures to improve the import and export of consumer goods and answered the reporters' questions.

Some media have suggested that "the current entity store is more impacted by e-commerce. Now, how does the Ministry of Commerce implement the policy requirements of the State Council to support the development of physical stores?" Wang Shouwen said that online shopping is developing healthfully and developing rapidly, which has affected the operation of the entity store to a certain extent.

In this regard, the Ministry of Commerce has adopted a series of positive measures in the past two years to support the development of the entity store.

First, organized.

,

Conduct research on the traditional entity stores, hold a forum to analyze the reasons for the sale of physical stores now, and then put forward some countermeasures in time.

Some countermeasures have been implemented and achieved good results.

Second,

In conjunction with the relevant departments, some measures are being taken, such as breaking through the constraints and obstacles in the cross industry operation such as convenience stores, catering services, etc., so that the convenience stores can carry out cross service services and do some catering, so that the business scope of the physical stores has been widened.

Third, we should guide local business authorities to formulate policies to strengthen the support and guidance of chain enterprises. For example, there are some good physical foundations of some enterprises, but their information construction is not enough. We instruct the local commercial authorities to support these entities to carry out information construction so as to enhance their competitiveness.

Fourth, we should do a good job in the entity stores and make more successful pformation to the information industry, summarize and introduce their excellent experience, and guide and drive more enterprises to pform.

Wang Shouwen said that the Ministry of Commerce has made great efforts to improve the retail and e-commerce statistical monitoring system. In the future, we should continue to increase the analysis of the sales situation of the physical store, guide and support it, and guide its pformation and upgrading.

The Ministry of Commerce encourages the reform of traditional marketing mode.

For example, traditional stores should operate on their own or join businesses rather than rental counters.

Now, the Ministry of commerce especially encourages these traditional shops and online stores to cooperate with e-commerce, for example, through the mode of online ordering store to realize the paction mode of 02O.

Wang Shouwen said that the Ministry of commerce should continue to encourage some traditional retail enterprises to carry out cross-border operation and comprehensive services.

For example, convenience stores in the streets and lanes are popular with the masses, but relying solely on the sale of goods may be more impacted by online stores, allowing them to run cross-border businesses, engage in some catering or provide some other services, which can help these traditional enterprises to better pform and develop.