Luxury Brands Continue To Cut Prices

There is another luxury brand that can't be cut off. After Chanel's sharp price cut in China in March, luxury brand Gucci (Gucci) officially opened its external discount after 5 days of VIP special offer, and some products were as low as half off.

For consumers, this is a happy time.

For luxury brands, it seems rather sad that behind the customers is the sacrifice of the temporary prosperity brought by noble value, while the "slash" of luxury sales in the Chinese market is more like a shadow over the whole industry.

It was a proud group.

Over the past 10 years, their status in China has been rising or falling.

But from this year on, luxury goods are coming down one after another.

Experts say that the growing pparency of the global consumer environment and the rise of the personalized consumer market are the main reasons for the luxury goods being lowered in the Chinese market.

This is the occasion.

Opportunities for rising.

Less than 10 in the morning.

West Golden Eagle Square, Gucci Shanghai flagship store door, nearly 100 meters long twists and turns.

"It's been so busy for a long time."

The security guard at the door kept order, lamenting that these shops were "only air-conditioners and less popular".

The bustle is due to Gucci's massive bloodletting.

Starting from 27, Gucci stores in Shanghai, Beijing and Chengdu opened half off promotions for most commodities.

This is the first summer discount since Gucci entered the Chinese market, and it is also the biggest discount.

"The price is finally acceptable."

Miss white-collar told reporters that she came to queue at nine forty-five, and had already been 50 meters away. The procession was slow, and two or three people were put in every few minutes.

Miss Xia looked at a classic bucket bag. The original price was 11900 yuan, and the price was 5950 yuan. "It is said that this price is cheaper than Europe."

Gucci is not the first luxury brand to cut prices.

Just two months ago, a number of luxury brands such as Chanel, Dior, Cartire and others had taken the lead, with a discount of around twenty percent off.

Miss Hu, a white collar familiar with luxury goods, told reporters that a Chanel leather bag was around 32700 yuan in 2009 and rose to 40000 yuan by 2014, which means that after twenty percent off hours, the price went back to the level before 2010.

Gucci is not the last luxury brand to "lose its price".

Valentino recently sent a message to VIP customers that it would have a thirty percent off price cut for its regular customers.

Immediately after that, a large number of luxury brands such as Prada (Prada), YSL, Si Lin (Celine), Fendi (Fendi), and Givenchy (Givenchy) will take the lead in making seventy percent off concessions in Hongkong. Some market participants predict that these brands will soon be cut down in the first tier cities in the mainland.