Zhi Shang Yuan To Create An Industrial Ecological Circle To Realize The Dialogue Between Consumers And Designers

"Zhi Shang Yuan" creates designer DreamWorks O2O to achieve "cloud customization" of clothing.

According to the labor newspaper, Shanghai has always been a good designer in its design capital, but its resources are scattered and successful.

A few days ago, Shanghai clothing group created the "O2O" platform, Chi Shang Yuan, integrating "Internet +" into the garment industry to achieve the "cloud customization".

The core of the garment industry ecosystem.

O2O realizes clothing "cloud customization"

A Hangzhou customer sent the demand for custom garments to designers in Paris, France, through the Internet platform of O2O.

After completing the design, the designer sends the design drawings to the garment manufacturers in Shanghai through the platform.

In the process of dress customization, enterprises use

CAD, 3D human data scanning, 3D mannequin, stereo cutting and other equipment.

This case is not an Internet expert's vision of the future, but a reality that is about to come true.

Recently, the Shanghai garment group innovation and Entrepreneurship Promotion Association was held.

Reporters learned from the meeting that the group has built a new "O2O" platform, Chi Shang Yuan, integrating all kinds of resources such as accessories, manufacturers, designers, consumers and so on.

At the designer's side, cloud customization is adopted to attract designers from different regions and levels.

At the customer side, the designer's work will meet directly with the consumers, achieving a direct dialogue between the consumer and the designer.

Zhi Shang Yuan builds industrial ecosystem

According to introduction, the project of Huai Zhi Yuan Yuan will gather in all circles.

Talents, fashion brands, creative ecology, create O2O apparel industry chain integration service operation platform, relying on the knowledge spillover effect of Donghua University, give play to the location advantage of big Hongqiao. Through the cooperation of city, district and school, the three party cooperation has become the fashion base of Shanghai, the commanding height of Shanghai fashion culture, and the demonstration base of integration of industry, University and research.

Reporters learned that "Donghua fashion and creative industries gathering area" is one of the important areas of the "12th Five-Year plan" of Shanghai's cultural and creative industries.

In every link, we should build an ecological platform with both advantages of resource integration and Internet technology.

It is reported that "Huan Dong Hua Zhi Shang Yuan" will tailor the development plan for graduates and designers of design institutes, and provide a set of innovative and pioneering service chains for university students.

The incubation base is operated by a professional operation team, providing brokers service, tracking and tracking for every designer, allowing the designer to develop rapidly in the way of brand operation, and at the same time meeting the market demand.

Hatching clothing clothing design brand

In the interview, insiders told reporters that because of the problems of high inventory, fast fashion rising, and electricity supplier shock, traditional garment enterprises need to be pformed.

Shanghai, as the capital of design, has never been short of excellent fashion designers, but its resources are scattered and successful.

Not much.

The reason is that designers are longer than designers, but they are short in financing, market positioning, supply chain management, marketing and so on.

"After being stationed in Chi Shang Yuan, the designer liberated the affairs which he had never been good at, only focused on creative product design, and became a fashionable brand with distinctive and subdivided positioning, guiding the evolution of mass consumption from popular fashion to individual fashion, maximizing the commercial value of designers, and promoting the healthy development of the garment industry's designer profession."

Xu Laihua, chairman of Shanghai fashion group, said that Chi Shang Yuan will also become the incubation base for college students and cutting-edge designers.