Wenzhou Import Fair Gives Consumers Enough Addiction

Wenzhou consumers have higher self purchase of high-end goods than Beijing, Shanghai and other tier cities.

Coupled with the increase in production costs, such as labor costs, raw materials and exchange rates in the past few years, it has become unprofitable and variable.

The decision.

These days, at the Wenzhou import fair, famous brands from 24 countries and regions, such as Britain, France, Germany, and so on, are gathered together to enable the public to have enough shopping addiction at home.

Wenzhou people have a strong sense of brand in shopping, and are willing to go to a foreign country to spend money on shopping.

In fact, many people in Wenzhou are not aware of the fact that the fashionable brands and famous brands they chase may be made in Wenzhou.

According to Zheng Chenai, President of the Wenzhou clothing trade association, Armani, Zegna, Versace, Gucci, SARAR, Martha, Montagut, Diano, and Diano have all worked together with Wenzhou garment enterprises.

Up to now, 5 of the top ten international brands of clothing in the world have been processed in Wenzhou garment enterprises.

An embarrassing reality is that Wenzhou has produced 10% of the country's clothing and 20% of its leather shoes, most of which are processed by OEM, but there are less than 100 brands of real brands. In the international high-end clothing brands, Wenzhou brands are almost "Aphasia".

In the realistic context of building a fashion capital, how should Wenzhou brand stand out?

"Heavy manufacturing, light circulation" brought about a lot of brand awareness.

Facing the helplessness of dressing for others.

Lu Yi, manager of the planning department of Yintai department store, for example, said that the famous Danish ONLY, which was sold well in the past few years, used to sell 1 million yuan in Yintai without promotions for a month, and a local dress design and

It is not inferior to ONLY, but only a fifth of its monthly sales.

"A fashionable city should be a collection of famous brands both at home and abroad."

This is Zhang Lei, general manager of Wenzhou import market, who understands fashion city.

He believes that the current Wenzhou enterprises to create their own brand can be described as "heaven, time, place, people, and advantages."

In this regard, Wenzhou University business school dean Zhang Yili Ceng Jianyan, Wenzhou consumer fashion capital construction should collect these resources to Wenzhou, and integrate resources such as manufacturing, sales and designer talents to create a high-end platform to accelerate the emergence of local brands.

With the continuous expansion of Wenzhou's urban framework over the past few years, the new round of business layout, including Oteri J, bonded logistics park, business headquarters park and high-end business service area, is being planned and implemented. Wenzhou is making every effort to create a new consumption environment and platform.

"Many products in Wenzhou have a high starting point, but the overall feeling is that Wenzhou products have no influence in the fashion value chain."

The so-called value chain is the right to speak culture, says Cai Xiang Yang, a fashion critic and professor of Donghua University.

Wenzhou products should be chosen from the popular elements of Europe and America, and more should be maintained in national characteristics.

Turning the meaningful culture in Wenzhou history into a part of the product elements, creating a local fashion brand.