How Do You Feel About The Designer'S Personal Brand Closing?

Recently, the DiorHomme designer announced the closure of her personal brand. Last week, the French designer brand Damir Doma also went bankrupt. The brand had entered bankruptcy protection procedures in April 30th. At the end of last month, the news came out that the American designer brand Band of Outsiders will be closed.

With the decline of foreign buyer's market and other reasons, the designer's brand has begun to decline, which has led to bankruptcy. In China, the number of designer brands is increasing. The original buyer's shop is the main platform to integrate this part of resources. With the advent of the Internet plus era, the electronic business platform has brought new opportunities for designer brand. Dangdang, Jingdong, Tmall, and good trend brand developers have become important objects to integrate designer's brand resources.

Foreign independent designer brands fall into bankruptcy

Dior designer's personal brand closes

Recently, DiorHomme designer Kris Van Assche announced the closure of its 10 year personal brand. He said that the establishment of a personal brand is a wonderful adventure. The survival of independent brands in today's fashion world is really difficult. I need to stop for a while and think about how to develop my brand in the future.

It is understood that Kris VanAssche was born in Belgium in 1976. After graduating from Royal College of Art in Antwerp in 1998, she was lucky to enter the YSL internship at the time by Hedi Slimane's design director.

For the next six years, Van Assche followed Slimane from YSL to Dior Homme as his assistant until he founded his own brand in 2005.

Us Band of Outsiders will close

At the end of last month, the former Bandof Outsiders employee broke the news that the brand was being laid off on a large scale, including NicoleCari, vice president of marketing and public relations.

At the same time, the brand also cancels the customer's order, and the next season's products are no longer produced.

For this revelation, Bandof Outsiders is responsible for media affairs representatives and brand founder refused to comment.

It is reported that boutique and fashion brand Creaturesof Comfort founder Jade Lai confirmed that Band ofOutsiders has canceled the order of 2015 autumn and winter series to him.

France Damir Doma bankruptcy

Last week, the French designer brand DamirDoma also went bankrupt. The brand has entered the bankruptcy protection process in April 30th, but the debt is called bankruptcy. It is just a brand to avoid debt. The CEO of Jeremy Rocher said that entering the bankruptcy management process is only part of the brand reorganization. However, there must be some problems in the operation and capital of the brand.

Reed Krakoff same brand outage

In March this year, the famous designer Reed Krakoff's brand of the same name also announced that it stopped operation.

It is understood that Reed Krakoff resigned from all duties of Coach Inc. Coach group in April 2013. In August of the same year, it was Venturehouse Group LLC's founder and chief executive Mark Ein, Danaher Corp, co founder, Ein, and the fund of the company under 10 yuan to buy Coach after the acquisition of the company, and tried to develop the same brand, but the result was not satisfactory.

Who moved Designer Brand cheese?

The ensuing crisis of bankruptcy and closure of designer brands shows that young designer brands are becoming more and more difficult to survive. Among them are the oppression of large brands, rising operating costs and slow investment returns. At the same time, the decline of foreign buyer shops has also played a catalytic role in the designer's brand closures, because designer brands are more dependent on buyer shops.

In addition to boutiques, Barneys, Saks and other high-end high-end department stores have been giving a lot of help in the development of designer brands, because many high-end and high-end department stores belong to the buyer system, but in the past few years, with the impact of electricity providers and the slow recovery of the US economy, the department stores are facing the same dilemma of continuous passenger traffic and declining sales in the same store.

Besides, the price reduction of luxury goods also has a certain impact on the development of designer brand.

Because designer's brand cost is generally high, the retail price of designer's products is generally high, and a common coat even exceeds the price of traditional luxury goods. In addition to genuine designer brand fans, few people pay for this product.

How does China's independent designer brand exist?

In China, the number of independent designer brands is increasing. In the past few years, as in foreign markets, the buyer's shop is the main platform to integrate designer's brand. However, when the "Internet plus" era is coming, the electricity supplier begins to rush to occupy the market under the market. Designer brand has become one of the categories, and more and more electronic business platforms are beginning to assemble a large number of designers.

Dangdang

In the second half of last year, China International Fashion Week DHUB business platform joined hands to launch the DANG DHUB designer e-commerce platform, the first domestic designer brand real buyer electronic business and pre-sale mechanism, the platform takes full inventory risk, helping designer brand marketing.

Jingdong group

At the end of April this year, China's largest fashion designer gathered at the Guangzhou textile and light exchange park on the 29 day and reached a strategic cooperation agreement with Jingdong group. The two sides will focus on "Internet +" in Southern China's traditional clothing industry, establish an online support platform for Southern China excellent designer brand, provide a green channel for designer's brand entry, and support brand development through professional operation means and big data technology, so as to bring richer and varied clothing purchase choices to consumers.

Amoy brand

Today's Amoy brands are not as thin as they used to be. Behind the familiar names of Taobao buyers, such as Inman, rip and Han, they are a long bunch of sub brand clusters, which are the trump card of integrating local designer brands.

In 2013, in the early days of M & A, in 2014, the high-end brand lived on the left, the designer bought the autumn shell, and founded the youth tide brand Pass. The number of brand clusters reached 8.

For example, in 2013, the acquisition of angel city and Lady Angel, in 2014, the establishment of high-end brand lotus and broken silk children's wear and women's shoes.

By the end of 2014, the number of brand clusters reached 8.

For example, Han Du Yi house, in 2012, acquired the Oriental wind design women's brand name, creating the menswear brand AMH; in 2013, founded Hanfeng elegant brand Soneed, children's wear brand Mini Harun, European and American fast fashion brand Nissan poetry; in 2014, founded the girl's clothing brand Nana's mouth, the big code women's clothing Van Quinn, the leisure resort wind brand cherry Town, the men's wear designer brand, since ancient times, acquired the middle-aged and old women's clothing brand AI.

By the end of 2014, the number of brand clusters reached 20, and plans to reach 30 in 2015.

For example, Hui Mei Group.

In May, founder Fang Jianhua announced that he invested 100 million of the fund to start the business support plan of the designer, aiming to hatch 20 to 30 original designer brands.

In China, many designer brand products sell for more than 5000, or even over 10000, but regardless of design or quality, the ability to persuade customers to pay the bill is poor. Such a group of powerful enterprises, providing them with a platform for incubation and development, and solving their production, cost and promotion problems, may provide them with development opportunities different from those of foreign designer brands.