Sunrise Department Store Will "Farewell" Oriental New World At The End Of August.

Reporters learned that the morning sun department store will be evacuated from the eastern new world at the end of August.

After large department stores generally suspend shop plans for single department stores, the main refuge in a shopping mall is the final refuge of department stores.

However, judging from the rental time, rent and passenger contribution, leaving a department store is not as good as renting a "ZARA" with an area of only 1/10 of the former and annual sales of over 100 million.

Li Jiacheng's top commercial property in the mainland, the Oriental Plaza project is a "myth" in the commercial market.

Among them, the East Xintiandi project is the most frequent rental of commercial projects in Beijing. In 2011, the first floor rent of a brand was as high as 4000 yuan / month / square meter.

In the most expensive rentals of shopping centres in mainland China, Chenxi department, which occupies a larger area, has little significance for the Oriental new world from its brand influence, passenger flow and revenue contribution.

According to a person familiar with the matter, Chenxi department store will leave at the end of August and recover the regional East Xintiandi plan for cutting lease.

Beijing Business Daily reporter visited to see, Chenxi department store mainly has fast passenger convenience store, cosmetics, women's clothing and other business items.

Reporters call Dongfang Xintiandi to understand the specific situation, but the responsible person said that it is not convenient to respond at the moment.

It was the first batch of department store brands that had entered the shopping center.

, Fuli Plaza, Gemini building and so on.

At that time, Chenxi department store became the most popular and competitive brand in CBD shopping center by membership, shop, theme store and so on.

Chenxi department store also accompanied the growth of Oriental Xintiandi.

Expanding in the form of main stores may be the most appropriate place for department stores to seek incremental locations, but now refusing department stores has become the mainstream trend in attracting large commercial real estate projects.

"Intensified.

The largest department store chain in Thailand, which is about to pull out of the Chinese market at the end of August, has worked with three stores in Huarun's the Mixc.

The Mixc also plans to replan the general store area of three stores into a composite format.

In Beijing, another product line of Huarun is about 200 thousand square meters, but there is no planning department store.

Beijing Chaoyang Joy City introduced the Yong Wang Department Store in Japan when it opened, but the two eventually failed to go, and broke up after two years of cooperation.

The new Chaoyang Joy City, which replaces the department store area, has improved significantly from passenger flow to rental income.

According to previous earnings reports, Chaoyang Joy City rent level from the initial 5.4 yuan / day / square meter doubled to 10.3 yuan / day / square meter.

It is just a lesson from the past. After that, Tianjin's Joy City has not been introduced into the department store after all the assessments.

Wanda Group, which has the largest department stores and shopping centers in the country, began to thin its department stores last year, and the area of Wanda Department store as Wanda Plaza was compressed to about 1/10.

Shijingshan Wanda Plaza, which opened in 2008, has a commercial area of about 95 thousand and 300 square meters, of which Wanda Department store area is 28 thousand and 500 square meters, accounting for nearly 30%.