Three Modes Of Pformation Of Listed Garment Enterprises

O2O is a basket that can be packed into anything.

If last year's

The buzzword is O2O, and this year's pformation buzzword is "Internet +".

As for the difference between the two, Zhou Chengjian, the head of the American Apparel, said his personal view: O2O is PC era, and Internet + is multi-path.

It can be said that the seven directions of pformation and upgrading of garment enterprises can involve Internet +, to some extent, on the basis of Internet + pformation.

But in fact, while the Internet is in full swing, many clothing companies are still using O2O's theory and practice.

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The two are compatible, showing from O2O to Internet +.

A more closely integrated relationship with the garment industry.

With the promotion of industrial capital, the direction of garment enterprises' pformation is increasing.

There are many strategies for platform strategy: the ecosystem (chain), the whole industry chain, the popular fashion, the big culture, the big sports and the big household.

There is no right or wrong in strategy or formulation. The key lies in effectiveness and value. It should be noted that it is large but not false.

The dual main business model can be regarded as a "diminished version" of the diversification mode or platform strategy, which is generally the mode of clothing enterprises playing with smaller clothing main business, and of course, it can not be generalized.

Such as 100 round pants industry clothing + cross-border electric business double main business, Kaiser's clothing + game double main business.

The two wheel drive has a clear meaning, that is, capital related, two wheel drive refers to "industry + investment", many garment enterprises are playing this set. In fact, almost all listed companies are playing this pattern. The difference is that some garment enterprises have clearly put forward, and more clearly pointed to the financial direction, such as wedding birds, seven wolves, China Trends and so on.

This model is in the final stage, in essence, is the fashion enterprise's general pattern behind the "pformation", which summarizes the pformation direction, strategy and mode of the garment enterprises, and specifically depends on where the money is invested.

This is about capital matters about money. In the hot market of capital market, no one will ever go with money. The key is that the two wheel drive should pay attention to the coordination of two wheels, the same pace, mutual promotion and strong core, so that we can run faster, longer and longer.