Men'S Clothing Customized Mass "Tailored +O2O Custom" Attention

There are quite a few on South Maoming Road, Shanghai.

Custom shop, exquisite shop decoration, expensive imports

And experienced tailors, all these details show the positioning of men's custom "tall upper".

But do a good job.

The purchase of a man's shirt with a high count number of fabrics is now not only an appeal for men in the elite industry.

In the face of the "interactive" platform of "oi", how to dress is a hot topic for many users.

Many of them showed strong interest in custom-made shirts and suits.

This shows that custom-made men's wear is becoming popular. As the demand expands, the price of men's clothing will become more popular in the future.

Tailored and concerned

Custom made suits have a long history abroad.

In the high-end suit customization, there are usually two modes. One is "semi custom". First, let the guests try on a set of existing styles, then modify them according to the effect and size of the guests. The other is "full customization", which is a one to one exclusive service. It has undergone repeated measurements and drafting from 3 to 4 times, and spent 10 weeks to 12 weeks on the garment making time to create a suit that suits me only.

In terms of price, full customization is significantly higher than semi customization.

In recent years, with the increasing demand of clothing for consumers in the country, and because men's clothing is of less style, quality and cutting are often more important, all of which provide a basis for men's clothing customization to the public.

It is interesting that some European and American blockbusters have also helped to promote the popularity of men's clothing.

A few years ago, "the spy 4" was released.

In this year's "the secret agent: the secret service", all the British suits have attracted the attention of countless viewers.

In many sets of exquisite tailored suits, he has acted in the pride and prejudice of Mr. Colin Faith, the old handsome boy, who continues to fascinate thousands of middle-aged and young fans.

When the other protagonist, the "little meat" Talon e. g ton, dressed in the British custom tailored suit, the image is directly from the street bully instantly to the male god, the earth shaking changes are impressive.

In the movie, the Kingsman secret service headquarters is directly hidden in a custom tailored clothing store. The original clothing store is Huntsman, an old custom shop located on Savile Row, Saville.

It is understood that the main actor's suit is made up of Huntsman and is worth a lot of money.

In addition, some big V in the network community also play a leading role.

After all, the clothing industry is a professional field. Many men's clothing consumers' understanding of fabrics and clipping is mostly at the sensory level, and they lack general knowledge in terms of professional knowledge and purchase experience.

For example, the platform also attracts a large number of fashion men and men's clothing practitioners who have some research on men's clothing, and the advice and suggestions from professionals can help spread the custom of men's clothing.

However, unlike the high-end fans in Britain, men's clothing customization must be "grounded" in order to reach the public in China.

For the vast majority of young customers in the north, the traffic jam in cities may make them reluctant to spend a lot of time on custom-made clothes on the road, nor do they care to pursue Italy top fabrics or Fritillaria cuff links.

They may just want to solve the problem within thousands of budget, and at the same time, it is better to stay at home.

Garment customization O2O is gradually becoming a major direction for the garment industry to move closer to consumers.

Recently, the O2O tailor, which is dedicated to the menswear of the men's clothing, announced that it had harvested 150 million yuan B round of financing and was led by Junlian capital, IDG and investment.

According to media reports, Evo tailor has set up offline experience stores in 30 cities throughout the country. This year, the custom tailoring platform is launched to provide door-to-door customization services for users.

At present, customized services are opened in 2 cities such as Guangzhou and Shenzhen. The platform also recruits more than 100 professional training fashion consultants to provide door-to-door custom shirts and door-to-door clothing care services.

The team said that this round of financing will mainly be used for information technology investment, introduction, training fashion dress consultants and expanding new cities, and plans to expand to 50 cities this year.

The team members said that the demand for personalized clothing for men's clothing will be stronger and stronger, but the pure Internet method can not solve the problem of experience completely.

In the field of custom-made, we must take the road of combining physical stores with the Internet.

A major feature of customized service is the high turnover rate. When the customer completes a customization, the relevant body data will be recorded in the background. In the future, only the fabrics and styles can be directly selected, and the customized garments can be received in a relatively short time.

In addition to Internet start-ups, many clothing listed companies are already in the field of O2O customization.

Lu Tai, as an old fabric producer, invested in Rutai fiber early this year, and promoted customized services in Beijing area. The old bird suit manufacturers of the wedding bird and Dayang creation company have also launched a customized online and offline business, which has no inventory, high gross profit margin, little reliance on physical outlets, and is conducive to the spread of high-end brand image.

But at present, the number of consumers actually buying customized services is still very small.

Therefore, promoting the concept and culture of customization and developing quality products that are more price conscious are attracting and retaining customers.