Return To The "Manufacturing Age" Of Pinghu

As a world brand processing base, Pinghu now has a new business card, China's famous export garment manufacturing city.

There are now 145 garment manufacturing enterprises above Designated Size, and the above scale enterprises have about 230 million kinds of garments each year, and the highest market share and reputation are down garments.

According to Liu Jiean, director of Pinghu economic and Information Bureau, according to the data provided by Alibaba, the output value of Pinghu down jacket on Taobao and Tmall platforms in 2014 alone amounted to 8 billion 500 million yuan.

In May 21st, the working group of CHIC was led by Feng Dehu, vice president of China Fashion Association, into Pinghu.

In the Pinghu municipal government, President Feng Dehu and Qian Yongbiao, vice mayor of Pinghu Municipal People's Government of Zhejiang Province, discussed the related issues of CHIC2015 autumn exhibition held by Pinghu garment enterprises.

President Feng Dehu said: "the current domestic labor cost is more than that of the domestic labor force.

Relatively high, enterprises have no obvious advantages in manufacturing.

Industrial clusters must have leading enterprises to be "big trees" and at the same time closely linked to all aspects of the supply chain, so as to produce regional brands.

In response, mayor Qian Yongbiao agreed with him: "the Pinghu municipal government has always encouraged enterprises to innovate and develop independently, and the key to the development of enterprises lies in improving labor productivity and increasing the added value of products.

Pinghu's down jacket production is now at a high level in China. The fabric is selected for high-grade fabrics in Shengze. It has many advantages such as automatic filling, imported tailoring equipment, high proficiency of workers, and mature ODM leading industry.

At the same time, advanced equipment can improve efficiency, reduce employment and get government subsidies.

After listening to the introduction of the CHIC Working Group on the autumn exhibition this year, mayor Qian Yongbiao said that Pinghu will attend a CHIC2015 autumn exhibition this year.

Later, accompanied by Liu Jiean, director of the Pinghu Municipal Bureau of information, Feng Dehu and his party visited several distinctive enterprises.

Zhejiang Ai Fu who has participated in the three CHIC

Cultural Industry Co., Ltd. is China's first professional company to enter the game production and development. The company's independent children's wear brand, Yi Jialin, is the first children's fashion fashion brand to put forward the concept of life game suit in China. At the same time, the company creates its own children's indoor amusement brand, ah Jialin happy dream factory, and is also China's first experiential consumer business model featuring scene adaptation.

Chen Lin, general manager of the company, said: "every product is strictly tested according to the safety standards of the Chinese national standard, the US standard and the European standard, so as to ensure the green environmental protection of the products."

In feinling feiden Garments Co., Ltd., President Feng Dehu affirmed the young enterprise that made its own brand and made many kinds of fashion brands for its down garments, and President Feng Dehu said: "to grasp a category and do it well is a strong point. Small commodities like big market, small profits but quick turnover can also create brilliant."

General manager of the company

Said: "now is the Internet thinking, we have cooperation with more than 10 domestic brand enterprises."

And in March this year, CHIC participated in the exhibition, Xu Xiangquan also said that the results were quite good: "this year has been rated as the environmental protection booth, is also our focus on the product itself.

The effective customers we met at the exhibition this year increased by 50% compared with the previous one, especially with excellent overseas buyers. It has also confirmed the cooperation intention with well-known international large groups, and will enter the international fashion stage.

In the independent development, independent design, independent production, independent sales of Lin Limited clothing business studios, the Taobao sales platform for the brand, in 2014, shop single day sales of fashion breakthrough 10 thousand, sales ranked five in Taobao women's clothing crown shop.

After watching their custom-made clothes, President Feng Dehu showed that they could meet the needs of consumers and the biggest success of enterprises.

Zhang Linchao, founder of Lin Limited clothing business studios, said that it will further expand the influence of its own brand with the help of the electronic business platform, and let Pinghu design go to the whole country to create Pinghu fashion "small era".