Traditional Clothing Industry Actively Moves To Mobile Social Networking To Open New Platform For Industry

Traditional clothing enterprises new vision mobile social interaction

The United States has launched a fashion dress.

The platform of collocation experience is'APP.

Everbright Securities clothing and textile industry analyst Li Jie believes that fan APP is positioned as a carrier of fashion matching experience, integrating global fashion brands, zero cost and zero risk crowd financing tools.

Compared with some types of fixed or high-end ones.

The pformation of fast fashion brands is more lively and more positive, but they are also more vulnerable.

UNIQLO's parent company XX Group 2015 has reached 340 stores in mainland China in the first half of fiscal year.

According to the latest news from reporters, UNIQLO's plan to open shop in China in 2015 is about 100.

Earlier this year, H&M also said it plans to open 400 new stores worldwide this year and refers to "continuing to expand existing markets, especially the United States and China".

In addition, Zara, MUJI, GAP, C&A and other fast fashion brands are opening up in China.

Foreign fast fashion brands continue to occupy the Chinese market, which will undoubtedly cause great impact on the domestic first-line brands.

The main means for domestic brands to compete is to focus on "online".

In April 30th, the United States and the United States unveiled a fashion dress experience as a carrier of the platform - "fan" APP.

Everbright Securities clothing and

Analyst Li Jie believes that fan APP is positioned as a carrier of fashion matching experience, integrating global fashion brands, zero cost and zero risk crowd financing tools.

This APP allows the company to take the lead in the industry and build a mobile end crowd mode in the apparel industry. At the same time, fan APP is the continuation of the company's Internet + strategy. The number of more than 4000 stores in the company reaches 350 million passengers, promotes O2O, lays the foundation for Internet operation thinking, and creates offline experience stores to enhance the customer experience. The launch of mobile terminal APP is to extend the previous business results to the cloud and realize the expansion from the point to the surface.

Li Jie said that at present, the terminal is in the doldrums, the franchisee's confidence is not enough and the stores are closed. It provides a business tool for the terminal through fan APP, which is also a part of the market that has been abandoned by franchisees under the line.

But it is noteworthy that the platform operation and the previous operation mode of the company are different. Brand purchasing buyer, supply chain system and multi brand management will still be tested for the company.

Also playing APP is different from the self built mode of Smith Barney fashion.

In the evening of April 12th, the announcement of Hongkong's subsidiary increased the capital contribution of US $7 million 500 thousand to Hifashion, and held 765625 shares of Hifashion shares after the completion of the investment, accounting for 5% of the total share capital of the company.

The announcement shows that the core product of Hifashion is mobile APP "star Wardrobe".

Star wardrobe APP, taking data mining technology as its core, is moving from a fashion based traffic distribution mode to a self built platform for mobile providers.

This investment Hifashion is an important part of the company's rapid implementation of the big fashion consumption strategy and the layout of the company.

Important measures.

Data show that "star Wardrobe" formally launched in August 2012, currently has about 40000000 activated users, daily active users nearly 4 million.

Its operation mode is changing from the fashion based traffic distribution mode to the self built platform's mobile electricity supplier. It hopes to build the product into a global fashion boutique shopping platform and instant display window in the future.

For this paction, the analysis of China Merchants Securities believes that although Hifashion shares Group's contribution to performance, the company can use the group's "star Wardrobe" APP flow entry to promote its brand and products. At the same time, it helps the company to use the mobile terminal big data to fine manage the supply chain and accurately launch new products, so as to reduce inventory risk.