Poor Luxury Brands Perform Poorly, Performance Suffers Crisis

In the year before "Karl Lagerfeld" became the chief designer of Chanel (CHANEL), Carle founded his own brand in France in Lagerfeld.

The 32 year old fashion brand announced yesterday that it is a joint venture with G-III Apparel Group, one of the largest clothing manufacturers and importers in the United States, and operates more than 40 brands including Calvin Klein and Guess.

Karl Lagerfeld and G-III Apparel have established a joint venture aimed at re entering the US market and expanding their brand business.

The two sides' cooperation plan will introduce a brand new Karl Lagerfeld Paris, focusing on women's clothing, handbags and men's coat series, which are located in the new "affordable luxury" category and the "customized" market in North America.

The initial allocation will focus on department stores, and the flagship store in New York will open as early as next year.

Group Chairman and chief executive officer Pier Paolo Righi believes that this is a good time to return to the United States, because the brand is in a period of rapid rise, and the recent sales continued to show "two digit growth", and indicated that the brand will aim at quality department stores in the initial stage.

And for Chanel, Fendi (Fendi).

The real role of Carle Lagrange in his own brand is somewhat complicated.

Last year, 9 months ago, a newspaper named "Carle daily" was published. It was like a daily biography of Carle and his cat Choupette.

In Carle Lagrange's official website, he was portrayed as the soul of "Carle doctrine" - of course he was, but he should first be a fashion designer.

It is also believed that the cooperation between the two companies is to make use of the Karl Lagerfeld old Buddha's reputation, because he has a very significant working experience in Chanel and Fendi, which makes use of the public for him.

Curiosity.

G-III is a jackets and sportswear company in New York. It owns Vilebrequin, AndrewMarc, Marc New York, G.H. Bass, and Wilsons Leather brand and retailer brand. Its business is mainly carried out under a series of authorization, including the PVH group and its products.

Karl Lagerfeld has made some progress in recent years. It involves almost all the fashion areas. Its products include fashion, consumer goods, glasses, perfume, cosmetics, watches, jewelry and service industries, many of which are launched as cooperative products and capsule series.

For example, in the past two years, perfume group Inter-Parfums has launched the brand perfume, and has also launched the Origami fashion dress series with the Japanese paper puppet artist Shin Tanaka.

Although it looks like a ticket, Carle always wants to step in because of his trust in the personal brand of Lagrange.

Carle Lagrange Hotel, which opened in Macao in 2017, is invested by He Hongshen, a Gambling company in Macao. Carle Lagrange is a hotel designer.

In February this year, Lagrange said it will start working with CWF group, which is responsible for Chlo, Burberry, DKNY and Marc Jacobs brand children's wear, and launches children's clothing in spring 2016.

This time, Carle Lagrange brand Karl Lagerfeld Group BV. and Carle are planning to set up a new company.

The latter shares 49% in the new company, and is licensed by consumer goods and clothing, including women's fashion, ladies' handbags and men's coats, but not other businesses.

The first New York store will open in 2016.

According to relevant information, Karl Lagerfeld plans to open stores this year, including five independent boutiques and shop outlets in the Middle East; a shop in Dusseldorf, Germany, plus a men's wear shop in Berlin and Hamburg, and a flagship store in Seoul is a temporary shop before taking the place.

The company may have 10 direct stores and three franchise stores in Europe at the end of the year, and is expected to have 40 stores in Greater China.

At the same time, in November, Karl Lagerfeld will expand its online business to 96 countries, mainly due to a new six year cooperation with Yoox Group, and Karl.com websites will be launched in Europe, the United States and Japan.