New Fashion Designer Chen Moutian'S Dream Of Clothing Design

In the early 80s of last century, Jinjiang people in Fujian began to set up shoes and garment processing plants by virtue of their geographical proximity to Taiwan's Jinmen and overseas Chinese. The sewing machine had been ringing in Jinjiang villages for a while, forming a famous "family workshop".

Chen had also had a clothing workshop at the beginning, and the design, cutting and clothing were completed by his mother.

The clothes that Chen Moutian wore at his own age was made by his mother personally, and his sensitivity to fashion was also growing. Chen Moutian's clothing culture complex took root.

"When I was in high school, I was confused and puzzled about my future. A teacher felt that I had the gift of painting and suggested to develop it in fine arts."

After more than a year of Chen Moutian, a half way away, the college entrance examination successfully entered the art and design specialty of Fujian Normal University.

After graduating from University, that is, in 2004, Chen tried to serve as a design assistant at a garment trade company in Shishi. At that time, the monthly salary was only 500 yuan. After three months, he became a consultant of clothing brand. "At that time, I set up a complete set of projects for Brand Company. Through early market research and thorough understanding, I understood the strengths and weaknesses of the brand, and targeted suggestions for brand positioning and target groups."

In 2009, Chen Moutian set up his own studio and extended it to Jinjiang Dayun Industrial Design Co., Ltd. in 2014.

Da Yun is a professional design organization focusing on clothing merchandising, clothing accessories design, space window decoration design and so on.

The industrial design garden in Jinjiang has been pformed from the old factory building. In this building, which is simple and hard as the main architectural style, there are many industrial design and creative design enterprises.

This year, Chen Moutian, 32 years old, also set up the company that he founded.

When he saw Chen Moutian in Jinjiang industrial design garden, he was working with his colleagues on the workbench to revise the design draft.

Chen Moutian recalled from the initial involvement of society to start a company, told reporters: "all along, have their own plans to open a company.

Before the conditions are not mature enough, now the government has introduced a lot of support policies, plus a lot of designers in this park can learn a lot of content, and help themselves and the company's promotion.

"I think a good design is not art design, but a design that can meet the needs of the masses."

Chen Moutian said, "2008 sports is very popular. We launched three series of colorful life, dynamic British and fashion soldiers to help Arsenal increase sales by more than 20% every quarter. In 2009, we helped Kinddog design, and sales increased from 80 thousand to 430 thousand."

Chen said that at present, the company has served the Arsenal Football Club Arsenal, Deng Pu Pu Dunlop, the children's brand dog Kinddog and so on, and has achieved good results.

Dayun company has established long-term cooperation with its children's shoes, and has provided targeted services to its international brand Babu bean. The company is growing stronger. "The most high-end clothing is personalized customization, and the future will be diversified."

Now, the company that Chen Moutian founded has been on the right track, and his vision has shifted to more long-term talent training and storage. "Because I failed to learn too many practical things during my internship, now I want to provide some opportunities for students in school to participate in the real design."

In Chen Moutian's plan, the company not only provides design platform for students who come to practice, but also communicates with producers and brands to make their design thinking come true.

Relying on the inherent "boss plot" and the unique spirit of southern Jinjiang people's "love to fight and win", the people of Taiwan are facing difficulties in the wave of wealth driven market economy. They create a miracle by using incentive officers and innovative ideas.

Chen Moutian is just a part of young entrepreneurs. He is pursuing dreams, realizing dreams, and pursuing dreams.