London Men'S Week Is Dedicated To Pporting New Designers To Take Off.

London men's wear week entered the fourth year, designers have more opportunities.

London, as one of the four largest economic centers of the fashion industry, occupies an important position in the world fashion stage. However, compared with New York, Paris and Milan are much inferior.

All of this is due to London's relatively conservative and traditional urban style. But as a fashion capital, London's creative power is endless, especially in the London School of art and design, which is famous for the design of talented designers. It is in London that determines the unshakable position of Saint Martin's fashion industry.

So London

Choosing to hold here is a highlight of its fashion status, and on the other hand, it also provides more opportunities for designers.

June 12th is the first day of London men's wear week.

This year's schedule is the same as last time, or four days.

A total of 77 out of 13 to 20 games a day.

Show shows, including TOM FORD, Paul Smith, J.W.Anderson, Alexander McQueen and other designer brands, also have Burberry, Dunhill, Coach and other commercial brands, there are also some young designers who are not yet large-scale in the market.

The total number increased by 67% compared with the first time in 2012, of which 15 came from the central Saint Martin Institute of art and design, accounting for 19% of the display brand.

If not

Editors may be puzzled by the "XX series show" that will be released almost every month.

We often say that the four fashion week is C (ready to wear) released in February and September each year.

Men's week is independent of women's wear, which is in January and June each year.

There are also a series of early spring and early autumn holidays, but in addition to the old luxury goods, they will specially plan for the show, such as Chanel, which has been held in Korea for the past few years. The rest of the brands will be released in the form of lookbook. Even the Burberry Prorsum, the 2016 early spring vacation series is also exposed in the form of lookbook.

In addition, the release of advanced customization is held in Paris in January and July each year.

In January, it was released in spring and summer in July and autumn and winter in July.

Let's get down to business.

Unlike men's clothing week, men's wear week is much younger.

In particular, New York men's wear week announced early this year that the first release will be held in from July 13th to 16th.

This time, we are going to enter the fourth year of the London men's clothing week. Although the founding time is really late in Paris and Milan, as the mother country of the traditional luxury goods, it is natural.

The London Fashion Week has also been criticized for relying solely on Burberry and other big names, holding time to pick up the gap between New York and Milan to get buyers and media attention, but these problems have been changing.

London, June 14, 2012

When Zhou started, he positioned himself as "the incubator of fashion industry".

This is not only because London is famous for its young designers who are rich in avant-garde talent, but also the central Saint Martin Institute of art and design. The British Fashion Council is also actively seeking support programs for cutting-edge designers.

For example, the "GQ China Present" project jointly launched by GQ and China provides excellent young designers for the London Fashion week.

Each year, the project aims to promote the exchange and support of young designers between Chinese and British fashion talents.

The sponsored men's designer will show the two season in London men's week.

After the project, the two sides also encouraged designers to stay in London.

Zhou Xiangyu (Xander Zhou), Shangguan zhe (Sankuanz), Sun Xiaofeng (SEAN SUEN) and Guo Zifeng (Kay Kwok) are famous for this reason.

Guo Zifeng's works

"Here is very vitality, business atmosphere is not so harsh, creative big, which makes me feel that I will make fashion more meaningful."

The first Chinese independent designer Zhou Xiangyu (Xander Zhou) was invited to speak to BOF.

Shangguan Zhe's evaluation is: "if you bring extraordinary creativity, London will give you more."

The British government also has some support projects for the cutting-edge designers.

For example, Fashion East, NewGen and other new non-profit schemes to foster new designers, part of the source of their sponsorship.

Each season, the former will pport three men's designers.

When designers take part in the London Fashion Week, all the expenses are not required by designers. To know that a show in London is not worth 1 million yuan, and it can get professional design guidance.

Among the designers who are supported by the latter, we are familiar with Alexander McCune, J.W.Anderson, Katie Eary and so on.

In addition, Net-a-Porter founder Natalie Massenet acted as BFC chairman, and N-A-P played the role of testing water market, providing sales channels for them to get capital return and market feedback.

At present, London is still unable to shake the status of Milan and Paris, but it is also using its advantages to find its own position.

Getting rid of the old and outdated concepts, the classic British and avant-garde styles interact with each other and produce new design forces for the world.