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    Gap (Gai Pu) Recently Closed 175 Stores And Sales Continued To Decline.

    2015/6/16 13:44:00 71

    GapClothing IndustryFashion Brand.

    Gap (Gai Pu) recently closed 175 stores, and sales of Gap flagship brand products have been declining in recent years.

    After the closing of the store, the total number of Gap stores will be reduced to 500, and the number of outlets will also be reduced to 300.

    With the rapid development of e-commerce,

    Clothing industry

    The impact of the electricity supplier is more and more obvious, that is, Gap, one of the largest clothing companies in the United States, has not survived.

    In order to reverse the declining trend of sales, a large number of clothing brands in the United States are few.

    Gap

    (Gapu) recently closed 175 stores.



    According to the June 15th report, sales of flagship brand products in Gap have been declining in recent years.

    To prevent this decline, Gap is closing its 175 stores in the North American market.

    This is the closure of the second major stores in Gap in recent ten years.

    As fashion clothes retailer, Gap announced on Tuesday that it will close 140 stores this year and cut 250 jobs at San Francisco, headquarters.

    Gap president said: "let Gap achieve sales growth is the first task since I took office four months ago.

    Now Gap's work team takes this as a top priority.

    Since 2011, Peck has been involved in brand management of Gap, and has proposed to reduce the size of Gap stores from 890 to 700.

    In 2014, Gap's comparable sales declined by 5%.

    At present, Gap will continue to suffer from sales difficulties in 2015.

    After the closing of the store, the total number of Gap stores will be reduced to 500, and the number of outlets will also be reduced to 300.

    Last winter, Art Peck officially became president of Gap.

    Peck believes that the adjustment and revision of Gap is the top priority, and the key point is to enhance the performance of the women's clothing department.

    Reporters learned that Gap was one of the largest clothing companies in the United States and was once popular around the world.

    Cheap fashion brand

    When it was founded in 1969, Gap had only a handful of employees.

    Now, it is a multinational company with five brands (GAP, Banana Republic, Old Navy, Piperlime, Athleta), more than 3200 chain stores, annual income of more than 13 billion dollars, 165 thousand employees.

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